Prinzen Rolle cookies by De Beukelaer (Europe, by mail in US).
SO SO SO SO SO SO GOOD.They recently did a retrospective of their packaging from the (l-r) current, 50s, 60s, and 70s. I ate so many of these in 1984-85 while overseas (and on a few trips since). The Internet has brought them back into my life.


PRO TIP: Do not get Bahlsen's version, "Hit". They are not a hit.
herewith, three ads:
1970s
1980s
90s