Glim!

May. 21st, 2011 12:01 am
[identity profile] cactuswren.livejournal.com posting in [community profile] vintageads
Woman's Day, May 1949:

Glim!

You know, the most important development in the marketing of dishwashing liquid wasn't really the plastic bottle:  it was the combination, of plastic bottle and dispenser top.  How much dishwashing liquid do you use in a week, just squeezing out a blob or a squiggle onto a sponge every time you think of it?  How much less might you use if every time you wanted to use it, you had to measure out a capful?


Date: 2011-05-21 09:25 am (UTC)
From: [identity profile] rosehiptea.livejournal.com
You know, I think you have a really good point there.

Date: 2011-05-21 02:40 pm (UTC)
From: [identity profile] etinterrapax.livejournal.com
Do you suppose it was pronounced "gleam"? Because "glim," rhymes with "grim," seems like it would be a mistake. Then again, the brand isn't around anymore, unlike Joy...wait, is Joy gone too? Anyhow, there was Joy until more recently than there was Glim.

Date: 2011-05-21 04:41 pm (UTC)
From: [personal profile] whoseline_wlsc
Joy's still around. I've seen it on the shelves not long ago.

Date: 2011-05-22 10:30 am (UTC)
From: [identity profile] ejia-arath03.livejournal.com
I've actually seen a gleam brand dishwashing detergent.

Date: 2011-05-21 03:20 pm (UTC)
From: [identity profile] cuddyclothes.livejournal.com
Glim sounds like quim, which is not quite the message they want to send. Sorry for my puerile mind.

Date: 2011-05-21 03:24 pm (UTC)
From: [identity profile] amiga500.livejournal.com
Method dish detergent used to come in these awesome mushroom cloud shaped bottles that dispensed from the bottom when squeezed. Looked so cool, but you could never get it all out. More convenient than this, though. Personally, I just use a hand soap dispenser. /tangent

Date: 2011-05-21 03:48 pm (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
I wouldn't use less because I'd spill it. Dispenser tops were made for people like me! Measuring it out makes sense. I peruse a lot of frugal living websites and I have seen that tip. I try to squeeze very slowly though until it looks right for the amount of dishes and soilage.

This is the first time I have heard of Glim. I have also never heard of a dishwashing detergent advertised as "sneeze-free"! That would certainly be a selling point for me!

Date: 2011-05-23 08:45 pm (UTC)
From: [identity profile] mschilepepper.livejournal.com
Even more frugal and easy, too: put all your liquid products in pump bottles, then experiment. Will one squirt do the job? It probably will! Or you can do a half squirt easily, too, if you just need a little bit more.

I've done this for years, for everything from shampoo to body wash and dishwashing liquid. I saved the pump bottles from my face wash, and just peeled off the labels and used a Sharpie to mark them.

I discovered that the pumps from the Bath & Body Works hand soaps fit on the bottles of body wash perfectly; you just have to trim off about 1/2" or so of the straw. The regular pumps, not the foaming ones. Oh, and I cut the hand soap with about 1/3 water, too, so it lasts longer.

Date: 2011-05-21 09:48 pm (UTC)
From: [identity profile] baron154.livejournal.com
I'm intrigued by Bab-O, that we allegedly like, at the top. It looks like a very very short lady in some sort of ethnic costume with headdress waiting patiently by a sink. Whut?

Date: 2011-05-22 01:26 am (UTC)
From: [identity profile] koneko-wish.livejournal.com
I don't know if we'd use less. We already use too much laundry detergent, and it's the same concept there.

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