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cactuswren.livejournal.comWoman's Day, May 1949:
You know, the most important development in the marketing of dishwashing liquid wasn't really the plastic bottle: it was the combination, of plastic bottle and dispenser top. How much dishwashing liquid do you use in a week, just squeezing out a blob or a squiggle onto a sponge every time you think of it? How much less might you use if every time you wanted to use it, you had to measure out a capful?
You know, the most important development in the marketing of dishwashing liquid wasn't really the plastic bottle: it was the combination, of plastic bottle and dispenser top. How much dishwashing liquid do you use in a week, just squeezing out a blob or a squiggle onto a sponge every time you think of it? How much less might you use if every time you wanted to use it, you had to measure out a capful?
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