LIFE magazine, 1938

[cactuswren.livejournal.com]

"Good evening:  We're Miss Maidenform's breasts.  She should be along any moment now."

Comments

[losingstreak7.livejournal.com]

i want a 2.50 strapless bra

[janenx01.livejournal.com]

I have one that is pretty much exactly like that.

[http://users.livejournal.com/___sloppyfirsts/]

I *wish* bras were $1.50.
They still make Maidenform (I think they sell them at Target), I wonder how well they work.

[thisprairielife.livejournal.com]

I can imagine the use this ad probably got in outhouses around America. This was all teenage boys in those days had.

[murakozi.livejournal.com]

I dreamed that I only paid $2.50 in my Maidenform Bra.

[jocelmeow.livejournal.com]

Well, $2.50 in 1938 dollars is equivalent to about $38 in 2009 dollars. And looking around, I see Maidenform longline bras generally running $32 to $34 these days at department stores. I suppose the only thing that's surprising is that the offshoring of labor that's taken place hasn't resulted in a price reduction.