LIFE magazine, 1938

[cactuswren.livejournal.com]

"Good evening:  We're Miss Maidenform's breasts.  She should be along any moment now."

Comments

[jocelmeow.livejournal.com]

Well, $2.50 in 1938 dollars is equivalent to about $38 in 2009 dollars. And looking around, I see Maidenform longline bras generally running $32 to $34 these days at department stores. I suppose the only thing that's surprising is that the offshoring of labor that's taken place hasn't resulted in a price reduction.