US Royal would become Uniroyal in later years. Tigers and cars had already been very frequently done by 1964 (Esso, etc.), but this specific design sends me. Click for a larger version in a new window:
Do you remember the exxon campaign where they gave you a stuffed tiger tail to hang off your gas cap? Then when you closed the tank door, it looked like a "tiger in your tank".
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Date: 2007-10-31 03:43 am (UTC)