On a complete tangent, back in the last century there was a manufacturer who sold canned salmon. His salmon was as good as anybody's, but it was white instead of pink, and nobody was buying it.
He went to a famous PR man who listened to his problem and then wrote a line of copy to put on the product. This single line of text was strictly true, and so successful that the cans were a huge seller, and other salmon manufacturers went to court to stop him.
The line added to the label copy read: "Guaranteed Not to Turn Pink in the Can."
no subject
Date: 2007-10-30 09:49 pm (UTC)no subject
Date: 2007-10-30 10:05 pm (UTC)no subject
Date: 2007-10-30 10:34 pm (UTC)no subject
Date: 2007-10-31 01:28 am (UTC)no subject
Date: 2007-10-31 02:17 am (UTC)no subject
Date: 2007-10-31 02:54 am (UTC)When I was a kid I always chose butter over margarine. Turns out I was right.
no subject
Date: 2007-11-06 10:54 pm (UTC)no subject
Date: 2007-11-01 03:07 am (UTC)no subject
Date: 2007-10-31 03:03 am (UTC)He went to a famous PR man who listened to his problem and then wrote a line of copy to put on the product. This single line of text was strictly true, and so successful that the cans were a huge seller, and other salmon manufacturers went to court to stop him.
The line added to the label copy read: "Guaranteed Not to Turn Pink in the Can."
no subject
Date: 2007-10-31 11:57 am (UTC)