[identity profile] write-light.livejournal.com posting in [community profile] vintageads
From the Children's Health Department!  (of Ralston Purina Co., 1927)

Just the first paragraph is a gem:
Inside that room there are whispers -- tiptoes -- tear-stained cheeks.  ... Danger Days have come.
1928c

1928a
1928b

1927dangerdays

This must be a result of the influenza epidemic of 1918.

I wonder what the "Magic Blackboard" was, or if the 32-page brochure is around...

Date: 2013-03-22 04:02 pm (UTC)
From: [identity profile] singeaddams.livejournal.com
Buy our product or THE KID GETS IT!

Date: 2013-03-22 06:16 pm (UTC)
From: [identity profile] teamrodent.livejournal.com
I wonder how well Ralston would've done against the 456...

Date: 2013-03-22 07:23 pm (UTC)
From: [identity profile] laurel-hardy.livejournal.com
Umm…given that penicillin wasn't introduced until the 40s and they didn't even have sulfa drugs yet, I don't know that this can rightfully be called fear-mongering.

Date: 2013-03-22 08:16 pm (UTC)
From: [identity profile] laurel-hardy.livejournal.com
I suppose I can forgive the Institut Pasteur, they probably got all involved in trying to convince doctors to wash their hands between patients. Which may not all have been human. Yeah, let's pine for the good ol' days, when if there was a doctor at all he probably tendend farm animals and may have been mucking about in a barn before heading off to help Mrs. deliver her baby. And to think they sneered at midwives. It wasn't that long ago that for most there was no such thing as a hospital, people were born and died at home at got most of their patching up there. My 90 year old aunt has told me of being quarantined as a little girl for scarlet fever, her mother staying with her to nurse her, the other kids and her father decamping for the duration. She also tells of attending her paternal grandmother's funeral. Grandma Black was laid out on the table in the dining room of the old farmhouse until the burial. My aunt being small was terrified that Grandma was coming up the stairs to get her and so had a restless night. Now it's not like they were on the frontier or anything, the aunt was living in Cleveland, the farm was in rural central Ohio in the 20s.

Date: 2013-03-23 10:01 pm (UTC)
From: [identity profile] lady-ganesh.livejournal.com
My thoughts exactly. In a land with no swords, you grab the best cudgels you can find.

Date: 2013-03-23 10:29 pm (UTC)
From: [identity profile] laurel-hardy.livejournal.com
Yeah, but I'm allergic to penicillin! Got screamer earaches as a kid (both parents were smokers) until my tonsils came out, but before that they pumped me full of the stuff. Blue cheese? Thank you, no.

Date: 2013-03-22 08:22 pm (UTC)
From: [identity profile] mellzie-1963.livejournal.com
I wonder what the "Magic Blackboard" was

I'm picturing something akin to the old "Magic Slate (http://www.flickr.com/photos/60585948@N00/255617523/)" we used to play with when I was a kid.

Date: 2013-03-23 12:35 am (UTC)

Date: 2013-03-23 02:52 am (UTC)
From: [identity profile] chaosdancer.livejournal.com
It might be polio, too, which tended to strike in the summer. My mother remembered not being allowed to go to public swimming pools because her mother was so afraid of polio. Or maybe just the usual cold and flu season, which was a lot more worrisome then.

Side note: when I was at school at Berea College a couple of years back, I had the job one summer of scanning in all the old notes from meetings of the trustees. It shocked me to see them giving thanks that few students had died of disease one particular year - it had never occurred to me that such things were normal then! Particularly in that population, which was medically underserved and many of the students had never been off their farms before. I imagine they had very little immunity.

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