Friday and Five start with "F"

[write-light.livejournal.com]

FAST

Socony Vacuum Gargoyle Lubricants, 1940s

Is that a great name or what?  Wonderful cut-away ads! 

FRESH-AIR FRESH

Rinso, 1952




FIGHTING FOOD

Nestlé's, 1940

FINER FOODS

Sprague Foods & Richelieu/Ferndell/Batavia Foods, 1930 

From 40 Miracles for Your Table, by Sprague & Co. at Flickr  <<< be sure to look at ALL the recipes.

FANCY FASHIONS

Celanese Arnel, 1971 (Celanese = company, Arnel = triacetate/nylon velour)



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Comments

[singeaddams.livejournal.com]

A chocolate bar for emergency rations?! Much as I love chocolate that would make me pretty sick really quick, especially if someone were firing at me.

[and-your-point.livejournal.com]

Saw this on a website about WWII and Hershey chocolate. I'm sure Nestles wasn't much better

These bars were created for survival, not dessert. “They were awful,” John Otto, a platoon leader in Company A of the 82nd Airborne Division’s 505th Parachute Regiment. “They were big, thick things, and they weren’t any good. I tried ’em, but I had to be awful hungry after I tried them once…. Whatever they put in didn’t make them taste any better.”

What they put in them was chocolate, oat flour, cocoa fat, skim milk and artificial coloring. But despite the many tepid reviews on the flavor, people continued to eat them. The Hershey Company in Hershey, Pennsylvania, made more than 40 million special chocolate bars for the military during the war

[write-light.livejournal.com]

See http://en.wikipedia.org/wiki/United_States_military_chocolate
"When provided as an emergency field ration, military chocolate was very different from normal bars. Since it was provided as a quick emergency food source, officials initially outlined that it should not be a tempting treat that troops might eat before they needed it. But even as attempts to improve the flavor were made, the heat-resistant chocolate bars never received rave reviews. Emergency ration chocolate bars were made to be high in energy value, be easy to carry and to withstand high temperatures. Withstanding high temperatures was extremely important, since infantrymen would be outdoors, sometimes in tropical or desert conditions, with the bars in their pockets against their bodies. These conditions would make any normal chocolate bar melt within minutes."

[mejeep.livejournal.com]

Wow, leave it to the army to make Chocolate yucky! No wonder the GIs gave it away so liberally!

Scho-Ka-Cola, on the other hand, was the German's Caffeinated chocolate (in TINS 'cause it's so strong!) and I like it a lot!

[write-light.livejournal.com]

http://vintage-ads.livejournal.com/2814707.html We've had some of that Scho-ka-kola here! :D

[bradygirl_12]

I like the snowman ad! :)

As for the chocolate bars, didn't G.I.'s give them to kids and adults who asked for them? I guess starving people would find the taste just fine.

[furnacechant.livejournal.com]

That child in the soap ad looks unhealthily euphoric!

[pikkewyntjie.livejournal.com]

Socony Vacuum Gargoyle Lubricants is indeed the best product name ever!

Mmm. Government chocolate.

The girl's outfit in the Celanese ad is kind of cute.

[1geek-queen.livejournal.com]

I like the colorful Rinso ad. Although, I don't know why the mom is wearing a skirt to play in the snow with her family. She has to be freezing her buns off!