[identity profile] write-light.livejournal.com posting in [community profile] vintageads
This, believe it or not, is an ad for

Mongoose BMX Bikes, 1986

Miami Vice has a lot to answer for.





OMAR of Hollywood

For "California's comfort-lovin' men"  (and the apostrophes don't stop there, no sir!)




The Bay (department stores), 1980s



.

Date: 2012-04-19 06:04 pm (UTC)
From: [identity profile] teamrodent.livejournal.com
Mom's keeping a guy in the basement? :O

Date: 2012-04-19 07:42 pm (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
Definitely! It was through her site that I found this one. She also has one for current ads, too. It's not quite as fun, but still worth a look now and then.

Date: 2012-04-19 06:09 pm (UTC)
From: [identity profile] murakozi.livejournal.com
And he looks to be a very svelte and oddly shaped guy.

Date: 2012-04-19 06:09 pm (UTC)
From: [identity profile] tink-queen.livejournal.com
Not sure I wanna be 'hot' like those 'dudes'.
That bike's pretty dope, though.

Date: 2012-04-19 06:21 pm (UTC)
From: [identity profile] roxymissrose.livejournal.com
They just all remind me of young Jensen Ackles...poor thing.

Date: 2012-04-19 06:24 pm (UTC)
From: [identity profile] pbrim.livejournal.com
Growing up, I knew some guys, friends of my parents, who wore jumpsuits. They all had their first name embroidered on the pocket, though.

Date: 2012-04-19 06:37 pm (UTC)
From: [identity profile] afranjes.livejournal.com
Wow...just wow.

Date: 2012-04-19 08:07 pm (UTC)
From: [identity profile] cremepuff.livejournal.com
Anytime I try to comprehend our nation's love affair with neon and pastels in the 80s, I think of Rick James' quote on the Chappelle Show:

"Cocaine is a hell of a drug."

Date: 2012-04-19 08:17 pm (UTC)
From: [identity profile] pseydtonne.livejournal.com
Pastels made sense in context. There is an historical contrast to the loud colors that dominated the 1970s. There is also the move from polyester back to cotton clothing, which looks softer and more comfortable in lighter colors.

This may be hard to believe now, but cotton used to be a shunned fabric. It was stiff and resisted ironing, it was the fabric made from slave labor, it was old-fashioned. Meanwhile plastic fabrics resisted wrinkling and washed off stains with a sponge. We weren't working out as much then.

Pastels promoted cotton. We may have moved to primary colors and thinner cotton clothes, but we're still not all that keen on plastic clothes unless they wick sweat.

Date: 2012-04-20 03:05 pm (UTC)
From: [identity profile] cremepuff.livejournal.com
Very good point. I do, however, have to wonder about the pants in the very first ad. :)

Date: 2012-04-20 12:54 am (UTC)
misstia: (arty me)
From: [personal profile] misstia

Date: 2012-04-19 08:17 pm (UTC)
From: [identity profile] hutchlover.livejournal.com
The only guys that should be wearing a jumpsuit are those that might get dirty or greasy. In other words, the opposite of the guy in this ad.

Not only does MIami Vice have things to answer for, but so does Tom *gag* Cruise.

Date: 2012-04-19 11:33 pm (UTC)
From: [identity profile] thornwolf.livejournal.com
That first one is glorious. I imagine everything in that picture tastes like rainbow sherbet.

Date: 2012-04-19 11:38 pm (UTC)
From: [identity profile] impulsereader.livejournal.com
This is - priceless? I have no words. This ad gives me hope that I know what I'm talking about when I sneer at some of today's commercials. Someday, everyone else will agree with me. Thanks for sharing!

Date: 2012-04-20 12:53 am (UTC)
misstia: (arty me)
From: [personal profile] misstia
haha! i watched this on youtube last night!!! perfect timing!!!

Date: 2012-04-20 01:26 am (UTC)
From: [identity profile] cionaudha.livejournal.com
You are awesome!

Date: 2012-04-21 04:43 am (UTC)
From: [identity profile] meezergal.livejournal.com
One of my nephews had a Mongoose bike back in the day. My sister bought it at a garage sale for $5. She had no idea it was a cool bike.
Edited Date: 2012-04-21 04:44 am (UTC)

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