Ole Tequila (1975)

[pikkewyntjie.livejournal.com]

What? They don't really have porn staches? Aw, someone just played a prank! April Fool's! 





The ad was really that way, but I have no idea why. It's from the January 1975 issue of Texas Monthly. I cannot tell if it's really supposed to be like that or if someone altered the image before it was scanned. I can't find any other defacement in this issue so maybe it was meant to be that way to grab attention. It almost seems like I remember an ad campaign from when I was a kid that had people with mustaches drawn on them on purpose and maybe this was part of that campaign. I found it here. 

ETA: On page 15.

ETA (2): racism tag added. Wow, did I misread this thing or what? 

Comments

[mcpino.livejournal.com]

The ad is supposed to be that way - it's supposed to be a "Mexican-style" mustache, not unlike
.


The Frito Bandito

or MAD magazine's Sergio Aragones:



Tequila = Mexico = stereotypes so that gringos will understand.

(Edited for spelling / clarity)

[nebris.livejournal.com]

Sí, recuerdo.

~M~

[write-light.livejournal.com]

THIS

[pikkewyntjie.livejournal.com]

Oh, silly me! Here I was looking at it from a non-racist perspective. What was I thinking? I thought the idea was to attract attention to the ads. For example, if you saw this ad on a billboard or a park bench, you might think it was vandalized and notice it more.

If that was the case, then why not just have the models wear mustaches?

[mcpino.livejournal.com]

I'm sorry, did I say something to offend you?

Racism or not, the tequila is called Olé, and they've drawn mustaches on the photo (yes, to attract the eye - and to make it look "Mexican"), and the ad copy says, "It's got that Mexican spirit."

You asked why, and I replied, knowing that that was the thrust of the ad campaign. In 1975. I showed a comparative ad from a similar timeframe.

I did not even mention the fact that it was published in Texas.

I do not understand the tone implied, unless - as is often the case with the written word - you were being cheeky. Your emphasis of "non-racist" leads me to think that you weren't, and that I simply thought of the "racist" angle first.

[pikkewyntjie.livejournal.com]

Oh, no, I was not offended at all and I'm sorry if you felt that I took it that way. My bad! For all the ads that we see on this site that reflect various stereotypes, it should have been more obvious to me that was what they were going for. I was being cheeky, but not sarcastic. I felt silly for not seeing it from that angle.

[pikkewyntjie.livejournal.com]

Of course, the main point is that it's just a dumb ad not matter how you look at it! :D

[mcpino.livejournal.com]

All good.

As I said, hard to tell over teh interwbs what someone's meaning / tone is.

Sorry if I flew off the handle.

[pikkewyntjie.livejournal.com]

IKR! Unless you use a bunch of smileys or something. ;) XD

[hannahsarah.livejournal.com]

Oh lawd, can we get a "racism" tag on this?

[pikkewyntjie.livejournal.com]

You got it!