The Morning After

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Weldon Pajamas, 1960

There's a whole lotta what the? in this ad:



1. Do we need the sign the kids are holding? Is that vital info?
2. I hope Dad's not a greeting card writer or ad exec, because that's a terrible Valentine pun.
3. FREE TOPRITER EXECUTIVE PEN WITH EVERY PAIR - because when I think PJs, I think a pen is what's missing.
4. Where did golden blonde Suzy come from?  Let's not ask.
5. "Send your favorite family greetings they'll long remember" - I'm supposed to give these to other people?
6. "Pajamas for the Entire Family" is their corporate motto and logo.  Talk about niche marketing.
7. They're sold in So. Africa, Venezuela, Italy and other countries, randomly.
8. Teen girls' and Prep boys' sizes not shown because then it wouldn't be a nuclear family.

Not since the matchy-matchy Christmas PJs (also a Weldon product) have I seen such a thing.