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Jun. 22nd, 2011 08:49 pm![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png)
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The Saturday Evening Post, September 15 1956, p. 74
Not a very visually interesting ad, but get a load of this: TRAINED WOMEN! woohoo! that's even better than a trained monkey!
Tampax has been in existence more than 20 years. During that time, a staff of trained women has devoted itself to answering letters and inquiries, to talking to serious-minded groups (such as teachers) who want to find out more about internal sanitary protection. Out of all this has grown a clear picture of the alert woman who uses Tampax.
She’s apt to be a leader in trying new things. She’s determined to find the modern way, the right way, the best possible way. Naturally her friends follow her advice; they admire her and look up to her. Can’t you almost hear her telling them about Tampax?
"Tampax does away with the belt-pin-pad harness. With no constant reminders, you can just about forget problem days! Positively no chafing or possibility of odor forming. And Tampax is so comfortable! It can’t be felt when it’s in place. Even disposal is easy!"
no subject
Date: 2011-06-23 04:14 am (UTC)Well, I can definitely hear her friends.
"Here comes Marie!"
"Oh no, she's going to talk to us about her damn Tampax again, isn't she."
"I just suddenly remembered I have a bus to catch."
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Date: 2011-06-23 08:39 pm (UTC)no subject
Date: 2011-06-25 08:04 am (UTC)no subject
Date: 2011-06-23 04:13 pm (UTC)no subject
Date: 2011-06-23 08:40 pm (UTC)no subject
Date: 2011-06-24 04:25 am (UTC)no subject
Date: 2011-06-23 08:26 pm (UTC)This reminds me of the "Only Her Hairdresser Knows For Sure" type of ads that Clairol put out so that Mrs. Average wouldn't feel like a whore dying her hair.
To show that 'nice girls' dye their hair and wear tampons.
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Date: 2011-06-23 08:39 pm (UTC)I suppose that's why the emphasis on legitimizing them ... trained, serious-minded, scientific, modern etc.
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Date: 2011-06-24 12:33 am (UTC)no subject
Date: 2011-06-24 01:24 am (UTC)I bet that political figure would sound a lot wiser if he had a whole pack of Tampax shoved up his ass.
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Date: 2011-06-24 04:27 am (UTC)no subject
Date: 2011-06-26 07:12 pm (UTC)So, you know - it's all a matter of perspective. I don't really think blood in your underwear is all that awesome *or* sanitary - it does stink, and i'd rather not smell like a meat-packing plant, you know?
no subject
Date: 2011-06-26 07:37 pm (UTC)no subject
Date: 2011-06-26 08:32 pm (UTC)I've always hated pads that let you sit around *feeling* being all wet, though tampons are rather uncomfortable, too.
I want a once-a-month hut where people bring me food and i can just wander around naked and who cares!! Heh.
no subject
Date: 2011-06-27 10:37 am (UTC)