vintageads | (no subject)

The Saturday Evening Post, September 15 1956, p. 74

Not a very visually interesting ad, but get a load of this: TRAINED WOMEN! woohoo! that's even better than a trained monkey!

Tampax has been in existence more than 20 years. During that time, a staff of trained women has devoted itself to answering letters and inquiries, to talking to serious-minded groups (such as teachers) who want to find out more about internal sanitary protection. Out of all this has grown a clear picture of the alert woman who uses Tampax.

She’s apt to be a leader in trying new things. She’s determined to find the modern way, the right way, the best possible way. Naturally her friends follow her advice; they admire her and look up to her. Can’t you almost hear her telling them about Tampax?

"Tampax does away with the belt-pin-pad harness. With no constant reminders, you can just about forget problem days! Positively no chafing or possibility of odor forming. And Tampax is so comfortable! It can’t be felt when it’s in place. Even disposal is easy!"

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Can’t you almost hear her telling them about Tampax?

Well, I can definitely hear her friends.

"Here comes Marie!"

"Oh no, she's going to talk to us about her damn Tampax again, isn't she."

"I just suddenly remembered I have a bus to catch."

this, yes, this.

Exactly

I guess she's also the type to dress like a spinster Sunday school teacher. Yeah, all the girls will admire and look up to her.

maybe is they'd chosen a nun instead?

At least then they would be able to support the idea that yes, virgins can use tampons.

Well, the message that tampons aren't 'nice' was probably pretty pervasive back then.

This reminds me of the "Only Her Hairdresser Knows For Sure" type of ads that Clairol put out so that Mrs. Average wouldn't feel like a whore dying her hair.

To show that 'nice girls' dye their hair and wear tampons.

in a previous post someone explained to me that there was a serious fear that tampons would break one's hymen and thus brand one as "loose"

I suppose that's why the emphasis on legitimizing them ... trained, serious-minded, scientific, modern etc.

"sanitary protection" - right, because bleeding is so disgusting a proper woman must be protected from it! *chuckles* this reminds me of something a minister or other political figure said in New Zealand yesterday "women take 12% more sick time than men, statistically. It's because of their... monthly sick problem" of course he got in big trouble and had to issue an official apology. If only these ladies used Tampax, perhaps their sickness wouldn't be a problem!

Oh, better yet, if these women were sterile and didn't have children to get sick so their mothers had to call in sick.

I bet that political figure would sound a lot wiser if he had a whole pack of Tampax shoved up his ass.

It's cause they're not properly trained.

Well, to be fair, growing up in the thirties, my mom and her mom both used rags when they were on their period, and my mom has talked about being in school with this horrible, stiff, blood-soaked rag in her underwear, all stick and uncomfortable, and how it smelled, etc. So tampons *were* more sanitary, even pads were, and my mom was frankly over the moon when she could stop using rags and move on to something else.

So, you know - it's all a matter of perspective. I don't really think blood in your underwear is all that awesome *or* sanitary - it does stink, and i'd rather not smell like a meat-packing plant, you know?

well, to each their own, I guess. I use reusable cloth menstrual pads and find them to be the most comfortable thing I've tried.

I think there's a big difference between those and the rags. Also you get to do laundry kinda when you want, i'm sure, and they were still doing it by hand, so...yeah.

I've always hated pads that let you sit around *feeling* being all wet, though tampons are rather uncomfortable, too.

I want a once-a-month hut where people bring me food and i can just wander around naked and who cares!! Heh.

red tent all the way!