ext_124014 ([identity profile] bitterlawngnome.livejournal.com) wrote in [community profile] vintageads2011-06-22 08:49 pm

(no subject)


The Saturday Evening Post, September 15 1956, p. 74

Not a very visually interesting ad, but get a load of this: TRAINED WOMEN! woohoo! that's even better than a trained monkey!

Tampax has been in existence more than 20 years. During that time, a staff of trained women has devoted itself to answering letters and inquiries, to talking to serious-minded groups (such as teachers) who want to find out more about internal sanitary protection. Out of all this has grown a clear picture of the alert woman who uses Tampax.

She’s apt to be a leader in trying new things. She’s determined to find the modern way, the right way, the best possible way. Naturally her friends follow her advice; they admire her and look up to her. Can’t you almost hear her telling them about Tampax?

"Tampax does away with the belt-pin-pad harness. With no constant reminders, you can just about forget problem days! Positively no chafing or possibility of odor forming. And Tampax is so comfortable! It can’t be felt when it’s in place. Even disposal is easy!"

[identity profile] rosehiptea.livejournal.com 2011-06-23 04:14 am (UTC)(link)
Can’t you almost hear her telling them about Tampax?

Well, I can definitely hear her friends.

"Here comes Marie!"

"Oh no, she's going to talk to us about her damn Tampax again, isn't she."

"I just suddenly remembered I have a bus to catch."

[identity profile] pikkewyntjie.livejournal.com 2011-06-23 04:13 pm (UTC)(link)
I guess she's also the type to dress like a spinster Sunday school teacher. Yeah, all the girls will admire and look up to her.

[identity profile] herbadness.livejournal.com 2011-06-23 08:26 pm (UTC)(link)
Well, the message that tampons aren't 'nice' was probably pretty pervasive back then.

This reminds me of the "Only Her Hairdresser Knows For Sure" type of ads that Clairol put out so that Mrs. Average wouldn't feel like a whore dying her hair.

To show that 'nice girls' dye their hair and wear tampons.

[identity profile] alysonfun.livejournal.com 2011-06-24 12:33 am (UTC)(link)
"sanitary protection" - right, because bleeding is so disgusting a proper woman must be protected from it! *chuckles* this reminds me of something a minister or other political figure said in New Zealand yesterday "women take 12% more sick time than men, statistically. It's because of their... monthly sick problem" of course he got in big trouble and had to issue an official apology. If only these ladies used Tampax, perhaps their sickness wouldn't be a problem!