Swimwear & Ambre Solaire

[write-light.livejournal.com]

( Two more Ambre Solaire ads! )

Men's Swimwear: Classy v. Not Classy

[write-light.livejournal.com]

Exhibit A: Classy
Jantzen, 1930


Exhibit A: Not So Classy
Jantzen, 1975

Exhibit B: Classy

( Brylcreem )

Exhibit B: Not So Classy
( Jantzen )

.

counts as swimwear, right??

[misstia]

yeah, cuz mermaids need hats!

swimwear

[misstia]

oh how quaint, a little castle of their own....

swimwear

[misstia]

uh????

swimwear

[misstia]

babies unsupervised by the pool! what could go wrong?

swimwear

[misstia]

landshark?

swimwear

[misstia]

Mexican, an Orient watch, 1973

[noluck-boston.livejournal.com]

YOUNG ROMANCE comic book ads (1971)

[brendala.livejournal.com]

I thought you guys would enjoy some comic book ads from a campy old 70s series called "Young Romance" (aka "Terrible Girly Comic")




The entire comic is scanned here (if you're hungry for some cheesy camp). But I'll just put the ads in this comm...


( Scans under the cut.... )

Pepsi, 1956

[write-light.livejournal.com]

I hardly even noticed her swimsuit because dayum, insta-crush on Mr. Cutie-Pie. 

Two ads in a criss-cross pose - Jantzen, 1950s

[write-light.livejournal.com]

In hers and his!

Swimwear (1967)

[miss-warina.livejournal.com]

Jantzen, 1936 - racy!

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Artwork by George Petty  (some of the few men he ever painted)



Two other Petty ads with gents
( below the cut )

Swimwear (1968)

[miss-warina.livejournal.com]

"Prist doesn't make bikinis. However, Prist makes an owner of a bikini to notice you with much more enthusiasm. Isn't it better?"

Benson's and Hedges 100's

[noluck-boston.livejournal.com]

A young Dian Parkinson, of The Price is Right Fame.

Swimwear, Lord & Taylor 1879

[booksandcheeses.livejournal.com]

Because it isn't proper swimwear unless you're wearing yards of heavy woolen fabric.

I love reading about swimming "culture" (for lack of a better word) from this time!

Life, September 3, 1945

[gildedcentury.livejournal.com]