[identity profile] booksandcheeses.livejournal.com posting in [community profile] vintageads

Because it isn't proper swimwear unless you're wearing yards of heavy woolen fabric.

I love reading about swimming "culture" (for lack of a better word) from this time!

Date: 2012-07-22 02:57 am (UTC)
From: [identity profile] bookgirlwa.livejournal.com
Drowning suits, with all of that fabric...

Date: 2012-07-22 03:13 am (UTC)
From: [personal profile] whoseline_wlsc
Wow that couldn't have been comfortable.

Date: 2012-07-22 03:49 am (UTC)
From: [identity profile] pbrim.livejournal.com
Drowning? A decent woman wouldn't venture that far from her Bathing Machine (http://www.shellbellestikihut.com/2009/07/vintage-beach-photos-bathing-machines.html). Waist deep is as far as you need to get, and there would be a rope to the machine to hang onto.

Date: 2012-07-22 06:55 am (UTC)
From: [identity profile] ms-hissyfit.livejournal.com
Considering that Lord & Taylor's are this season's sponsor for Project Runway's "Accessory Wall" this add really intrigues me. I really hope they are supplying these fancy hats for the contestants styling needs. This could be fabulous!

Date: 2012-07-22 11:54 am (UTC)
roeskva: (WTF)
From: [personal profile] roeskva
I wonder if this would be dangerous? All that wool, getting wet - must be pretty heavy to swim in.

Date: 2012-07-22 01:50 pm (UTC)
From: [identity profile] singeaddams.livejournal.com
I would have risked the danger and gone swimming. Otherwise the heat from the sun and the sand would have baked me alive underneath all that wool.

Date: 2012-07-22 02:17 pm (UTC)
herself_nyc: (Default)
From: [personal profile] herself_nyc
I don't think beachgoers actually swam in those days. They went in and maybe bobbed around, holding onto a rope.

At least in those suits they didn't have to worry as much about sunburn.

Date: 2012-07-22 02:30 pm (UTC)
From: [identity profile] batgurl10.livejournal.com
I always wonder how all that fabric felt when wet? Oo. gotta have been horrible. LOL. love all these old bathing suit ads! <3

Date: 2012-07-22 03:03 pm (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
Seeing these suits reminds me of The Awakening when Edna ditches her itchy swimming suit and discovers the freedom of swimming in the nude. Shame she couldn't have enjoyed it more.

Date: 2012-07-22 05:06 pm (UTC)
bradygirl_12: (wonder woman (boldly delicious))
From: [personal profile] bradygirl_12
It looks like they're dressed for winter!

Date: 2012-07-24 08:46 am (UTC)
From: [identity profile] 1geek-queen.livejournal.com
My thoughts exactly.

Date: 2012-07-22 07:47 pm (UTC)
From: [identity profile] laplor.livejournal.com
I thought at first that it was a skiing scene!

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