This actually seems quite modern for it's time, the fonts and layout as well as the to-the-point copy is different than the usual wordy prose and cluttered layout of ads during that time.
I think it's kind of cute. At least it's insinuating that you only consume its "plumage", unlike other more disturbing quizzlings that gleefully offer their whole bodies in sacrifice.
This was the year Fannie Farmer's Boston Cooking School Cookbook was first published, with its stern instruction, "A cupful is measured level. A tablespoonful is measured level. A teaspoonful is measured level." Prior to this -- and for some time to come -- cookbook recipes matter-of-factly included such measurements as "a rounded spoonful" or "a large spoonful", a "wineglassful" of this or that, "enough to cover the tip of a knife", a "small teacupful", or "butter the size of an egg".
no subject
Date: 2010-07-21 04:33 am (UTC)no subject
Date: 2010-07-21 06:56 am (UTC)Lets do a tally.
no subject
Date: 2010-07-21 07:01 am (UTC)no subject
Date: 2010-07-21 11:54 am (UTC)no subject
Date: 2010-07-21 04:36 am (UTC)no subject
Date: 2010-07-21 01:20 pm (UTC)no subject
Date: 2010-07-21 04:44 am (UTC)no subject
Date: 2010-07-21 04:58 am (UTC)I think it's kind of cute. At least it's insinuating that you only consume its "plumage", unlike other more disturbing quizzlings that gleefully offer their whole bodies in sacrifice.
no subject
Date: 2010-07-21 06:17 am (UTC)no subject
Date: 2010-07-21 06:20 am (UTC)no subject
Date: 2010-07-21 09:27 am (UTC)no subject
Date: 2010-07-21 04:34 pm (UTC)no subject
Date: 2010-07-21 10:40 pm (UTC)no subject
Date: 2010-07-21 10:12 am (UTC)no subject
Date: 2010-07-21 10:23 am (UTC)no subject
Date: 2010-07-21 09:52 pm (UTC)no subject
Date: 2010-07-22 06:13 am (UTC)