Do you think they're trying to get a message across?

[cactuswren.livejournal.com]

I count the word "digestible" occurring fifteen times in this ad.

Comments

[tamburlaine.livejournal.com]

Okay what exactly is the definition of "digestible" that we are supposed to assume in this context? I'm confused. Does animal shortening make you fart more than vegetable shortening or something?

[bagecka.livejournal.com]

thats what i was thinking with the whole "agree with you" part. as in cabbage does not "agree" with me, but i mean its not plastic -- i'm still digesting it.

[kimerastorm.livejournal.com]

A lot of people have trouble eating food with a high fat/ high grease content. Using lard in baking or cooking made foods go through such people quicker than a fireman down a pole. Which usually led to someone having to spend the evening in the bathroom with a newspaper or other reading material.

As someone who has intolerance for greasy foods, I can tell you it is no fun.

Crisco was one of the first alternatives to using animal fat in baking/frying. That lowered the grease content, making the food 'more digestable', and meaning that more people could enjoy fried foods again.

[tamburlaine.livejournal.com]

I figured as much. This is pretty cool.

[erik]

In fact hydrogenated vegetable fat was originally developed to replace lard in non-food products. Soap for instance—which used to be made from lard—could be made from hydrogenated vegetable oil, which was much cheaper. It's no coincidence that Crisco is made by Proctor & Gamble, which was originally a soap company.