1942 Hellmann's ad

[tvini.livejournal.com]

Here's a Hellmann's mayonnaise ad from the Sept 1942 Better Homes and Gardens. The buyer compares herself to inventor Ben Franklin because she's invented a kind of mayo salad that will feed 50 for six bucks. Or, more likely, get her lynched by 50 servicemen angry that they had to eat it. Good thing she's got her friend, a "Home Ec girl" standing up to support her, or the world might never have known the glory of the Ben Franklin salad!

Some of these illustrations are just fantastic out of context. How would you recaption the picture below? What the heck is really in that jar?

Comments

[misstia]

so it can feed 50, yet the recipe in the ad says 'serves 6'!

MASHED POTATO salad??? gag...

that image of the 2 guys with the jar just gives me beavis & butthead ideas...heh heh...

[murakozi.livejournal.com]

The one on the left appears to be making some sort of gang sign.

[tudor-diva.livejournal.com]

The very first thing I thought seeing this ad was it looks like she's trying to cop a feel off of Old Ben there. I even did a double take on that image.

[tvini.livejournal.com]

Holy moly, you're right! And look at her face - it's like she put some "special" mushrooms in her salad.

[tudor-diva.livejournal.com]

You know the old guy would have loved it.

[murakozi.livejournal.com]

I'll bet he's cursing the fact that he's only a bust and is missing the rest of his body.

[tvini.livejournal.com]

Old Ben was a lecherous old coot.

[thatjamiegirl.livejournal.com]

It looks like those guys are totally blown away by a jar of pee.

[retrofire.livejournal.com]

they are excited because they filled it to the top!

[murakozi.livejournal.com]

Hot Dan the Mustard Man! You filled it all the way, Frank!!

[tvini.livejournal.com]

HA!

[llamamuffins.livejournal.com]

SERIOUS LOL.
You, my friend, have made my day.

[adamant-turtle.livejournal.com]

I love how she stresses that she was talking with the "lady president" of their club...thanks for telling me! Otherwise I would've thought a guy was running it!

I also love the part where she's talking about making her whipped potatoes "whippier." I may start throwing that word randomly into casual conversation, LOL

[fj.livejournal.com]

"You know what goes with a complete financial collapse like Iceland? Tomato paste and nationalization. It just makes it whippier!"

[tvini.livejournal.com]

Wow, I didn't realize things in Iceland were that bad until your comment made me look it up. "Whippier" does make it seem more like something that can be overcome with plucky determination.

[murakozi.livejournal.com]

So, 'the best' is mashed potatoes with mayo, a tomato, and some chopped up hot dogs? I'd imagine that entree would take care of 1000 people at a gathering since nobody would actually be eating the food.

Is that a heaping portion of plain mayo next to the mashed potato salad too?

[garden_hoe21]

Yep - it's what men like!

[badgerpdx.livejournal.com]

It's PEE! In a JAR! FROZEN! You can eat it with a SPOON! HOORAY!

[badgerpdx.livejournal.com]

Ben looks happy to be felt up...

[behindthechalet.livejournal.com]

Ben Franklin's expression worries me.

[nokomarie.livejournal.com]

So. Let me get this straight. This woman thinks that Hellmann's Mayonnaise will get men happily past a lunch consisting of a single sliced tomato and one sliced hotdog and what appears to be a ½ cup of whipped, spiced, potatoes. Only if they get to leave and go to a bar directly afterwards. Expect to find most of the paper plates full of uneaten food in the bin next to the meeting hall's front door.

[nokomarie.livejournal.com]

I like American mayonnaise but it is whipped grease.

[reid.livejournal.com]

whats with the weird east/west division?

[keristars.livejournal.com]

Maybe something like how Carl Jr's is known as Hardee's in the East?

[tvini.livejournal.com]

It's just like the rap rivalry. East Coast, baby! Hellmann's all the way!