Adwatch UK

[shep-shepherd.livejournal.com]

More from the UK, this time a dealer advert from 1967 for the then-new Volvo 140, a car which lived on until 1993 in the form of the 240:



It's interesting to see that Volvo offered free insurance for a year way back then, which I think probably swayed quite a few buyers who would have otherwise bought a British make :)

Comments

[mhkrabat.livejournal.com]

Hi. Had a number of the early 140s in all door counts. My favourite was the 145. I was running my 1970 in the early 1990s as a daily driver that wasn't afraid of distance travel. At present am keeping about 7 245 models on the road (2 in service at all times and the others at the ready). There was an eighth but it's "time" came last winter on a rather simple failure. A chucked wheel bearing combined with incurable road-rash made it a running parts car. Ya gotta draw the line somewhere.

Enjoying your ads (when I think to check on LJ 8^)

[shep-shepherd.livejournal.com]

Glad you're enjoying my ads. I keep finding them in the back copies of 'Volvo Driver' magazine from the 1960s and 1970s I have access to via the Volvo Owners Club :)

I haven't seen a 140 on the road for a very long time in the UK. Most of the survivors tend to be show cars nowadays. There are still quite a few 240s and 740s pottering around in daily use, though :)