"Gentlemen... Bic is kicking our ever loving asses up and down the stationary aisle. We need to do something and something fast if we're going to make our numbers for Q4. I need ideas... Johnson!"
"How about Pens that are clear on the bottom and we can fill them with a kind of thick liquid and then fill it with all kinds of little beads and stuff and tiny plastic fish and tiny plastic naked mermaids so it looks like the ocean?"
"No good! You're fired... Robinson!"
"Well sir. You know, with this new women's lib thing, a lot of gals are getting jobs in offices. Now, as you know, sir, ladies have tiny hands and those bulky man sized pens sure must be hard for them to lift up an use. So, Wilson and I... well... we spent Memorial Day weekend in my garage designing this --- a girl-size pen."
"Tell me more..."
"Well... women are, on average, about 55% the size of men... so we've made a pen that is 55% the size of our regular Man Pen."
"This is brilliant! I love it! Can we make it pink? Girls love girly colors and pink is a girly color...."
"Any color you like sir. And Wilson did some cost analysis and some market research and determined that we can actually charge 14 cents more for a pen that costs us roughly 20% less to make and holds about 1/2 of the ink."
"Robinson, Wilson... You two are in for HUGE raises... Good job fellas... now, time for lunch... how about some martinis and a few rounds of golf?
(sounds of general business guy happiness as they shuffle from the room.)
i'm sure you're just exaggerating the percentages for your thinly-veiled drama, but it does say right in the ad that it has the same amount of ink.
i realize the ad is not exactly "p.c." by today's standards (let alone the fairly obvious innuendo), but i don't really see the problem with creating a slightly smaller pen and marketing it to a group of people who, on average, are slightly smaller.
Now you ladies don't have to worry your pretty little heads about having to use man-sized pens for writing up your grocery lists.
You men make sure you get a man-sized pen though. There's nothing more embarassing than whipping out your pen to write something and having a woman say "It's not as big as I expected."
So it's a smaller pen, but costs the same as the 'man-sized' ones. Now there's a bargain. I wonder if it comes in pink.
no subject
Date: 2008-07-02 09:51 pm (UTC)Found in Mom's Basement, hah what.
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Date: 2008-07-03 12:55 pm (UTC)http://pzrservices.typepad.com/vintageadvertising/creepy_vintage_advertising/index.html
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Date: 2008-07-03 08:26 pm (UTC)no subject
Date: 2008-07-02 09:52 pm (UTC)I have small hands, yet somehow I've never had any problem writing with normal-sized pens.
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Date: 2008-07-02 09:54 pm (UTC)Pens are Pens. I've never noticed a problem.
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Date: 2008-07-02 10:35 pm (UTC)no subject
Date: 2008-07-02 10:50 pm (UTC)a short play
Date: 2008-07-02 10:51 pm (UTC)"Gentlemen... Bic is kicking our ever loving asses up and down the stationary aisle. We need to do something and something fast if we're going to make our numbers for Q4. I need ideas... Johnson!"
"How about Pens that are clear on the bottom and we can fill them with a kind of thick liquid and then fill it with all kinds of little beads and stuff and tiny plastic fish and tiny plastic naked mermaids so it looks like the ocean?"
"No good! You're fired... Robinson!"
"Well sir. You know, with this new women's lib thing, a lot of gals are getting jobs in offices. Now, as you know, sir, ladies have tiny hands and those bulky man sized pens sure must be hard for them to lift up an use. So, Wilson and I... well... we spent Memorial Day weekend in my garage designing this --- a girl-size pen."
"Tell me more..."
"Well... women are, on average, about 55% the size of men... so we've made a pen that is 55% the size of our regular Man Pen."
"This is brilliant! I love it! Can we make it pink? Girls love girly colors and pink is a girly color...."
"Any color you like sir. And Wilson did some cost analysis and some market research and determined that we can actually charge 14 cents more for a pen that costs us roughly 20% less to make and holds about 1/2 of the ink."
"Robinson, Wilson... You two are in for HUGE raises... Good job fellas... now, time for lunch... how about some martinis and a few rounds of golf?
(sounds of general business guy happiness as they shuffle from the room.)
Re: a short play
Date: 2008-07-03 03:13 pm (UTC)i realize the ad is not exactly "p.c." by today's standards (let alone the fairly obvious innuendo), but i don't really see the problem with creating a slightly smaller pen and marketing it to a group of people who, on average, are slightly smaller.
no subject
Date: 2008-07-03 01:05 am (UTC)no subject
Date: 2008-07-03 01:07 am (UTC)Joanie uses man pens. Guaranteed.
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Date: 2008-07-03 01:38 pm (UTC)no subject
Date: 2008-07-03 03:45 am (UTC)no subject
Date: 2008-07-03 01:38 pm (UTC)no subject
Date: 2008-07-03 03:45 am (UTC)no subject
Date: 2008-07-03 08:05 am (UTC)no subject
Date: 2008-07-03 12:11 pm (UTC)You men make sure you get a man-sized pen though. There's nothing more embarassing than whipping out your pen to write something and having a woman say "It's not as big as I expected."
So it's a smaller pen, but costs the same as the 'man-sized' ones. Now there's a bargain. I wonder if it comes in pink.