[identity profile] seasaidh78.livejournal.com posting in [community profile] vintageads
I am doing research on breweries...believe it or not, PBR used to be the high end stuff. They, along with Schlitz and A-B survived Prohibition by selling malt for cooking (do you really want your bread to taste like hops? yeah, I didn't think so). In order to not be breaking the law by selling something that could be used to make alcohol, the companies printed these pretty elaborate cook books. Yes, some of the recipes might be good, but cooking with malt is not the same as with beer.


Date: 2008-06-26 08:30 am (UTC)
From: [identity profile] helflaed.livejournal.com
My mother used to make a lovely malt loaf using extract of malt.

Date: 2008-06-26 12:04 pm (UTC)
From: [identity profile] bitterlawngnome.livejournal.com
So cool. Thanks.

BTW malt extract is mostly just sugar so people do use it for baking, drinks, candy etc. Hops is an entirely separate plant that is added to the malted grain during the fermentation of the beer.

Date: 2008-06-26 02:55 pm (UTC)
From: [identity profile] bitterlawngnome.livejournal.com
ah wow I'd never heard of that. yeah hops flavoured hot choc, mmmmm!!

Date: 2008-06-28 10:21 am (UTC)
From: [identity profile] helflaed.livejournal.com
No- don't tell me- let me guess- did sales of hop malt mysteriously rise during prohibition?

Date: 2008-06-26 01:24 pm (UTC)
garden_hoe21: (Default)
From: [personal profile] garden_hoe21
But the housewife in the second ad looks drunk, anyway.

Date: 2008-06-26 01:56 pm (UTC)

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