I wonder if the ad men sat down and said, "Ok now what's a good way to pit women against women, you know, get some cat fights going to sell this product, hmm?"
"That copy is not inflammatory enough. I want the words 'loser,' 'mousey,' 'ugly,' and 'cheated' in there."
I'm thinking their market research showed that women bleach/dye their hair when they're perhaps a bit angry and want change (in themselves, in the world).
So they encourage them to project that onto female competition/dumping a friend.
I dunno: Are you the kind of person who has a replicant / life-size Best Friend Barbie™ as, y' know, a best friend? Maybe she's your only friend. Maybe hair color isn't your biggest problem.
no subject
Date: 2008-03-03 04:09 am (UTC)no subject
Date: 2008-03-03 04:09 am (UTC)no subject
Date: 2008-03-03 04:11 am (UTC)no subject
Date: 2008-03-03 04:13 am (UTC)no subject
Date: 2008-03-03 04:14 am (UTC)no subject
Date: 2008-03-03 04:21 am (UTC)no subject
Date: 2008-03-03 06:13 am (UTC)no subject
Date: 2008-03-03 04:27 am (UTC)no subject
Date: 2008-03-03 04:42 am (UTC)no subject
Date: 2008-03-03 04:57 am (UTC)"You don't like my hair color, do you?"
no subject
Date: 2008-03-03 08:56 am (UTC)no subject
Date: 2008-03-03 11:50 am (UTC)She needs to lose the golden hair wall. Even slumping and slack-jawed, she looked better as a brunette.
no subject
Date: 2008-03-03 03:13 pm (UTC)no subject
Date: 2008-03-03 05:12 am (UTC)no subject
Date: 2008-03-03 05:33 am (UTC)no subject
Date: 2008-03-03 06:02 am (UTC)"That copy is not inflammatory enough. I want the words 'loser,' 'mousey,' 'ugly,' and 'cheated' in there."
no subject
Date: 2008-03-03 01:48 pm (UTC)no subject
Date: 2008-03-03 07:23 pm (UTC)So they encourage them to project that onto female competition/dumping a friend.
no subject
Date: 2008-03-03 02:24 pm (UTC)I dunno: Are you the kind of person who has a replicant / life-size Best Friend Barbie™ as, y' know, a best friend? Maybe she's your only friend. Maybe hair color isn't your biggest problem.
no subject
Date: 2008-03-04 07:58 pm (UTC)no subject
Date: 2008-03-03 02:29 pm (UTC)no subject
Date: 2008-03-03 03:10 pm (UTC)no subject
Date: 2008-03-03 03:26 pm (UTC)no subject
Date: 2008-03-03 10:23 pm (UTC)no subject
Date: 2008-03-04 11:25 pm (UTC)no subject
Date: 2008-04-19 11:44 pm (UTC)