These ads by A.M.Cassandre for the CCA are actually HUGELY important in the history of design. Cassandre, who had already made a name for himself as a graphic designer and typographer, was hired "off the boat" as it were by Walter Paepcke when he (Cassandre) fled Europe during WWII. Paepcke was interested in making an ad campaign with an eye-catching, modernist aesthetic,and he was one of the first corporate leaders to exclusively hire a designer on staff. One of the CCA's major roles at this time was manufacturing cardboard boxes to ship materials to the American army in Europe, most notably food supplies. Thus Cassandre's CCA ads evoke the imagery of war propaganda posters (such as the fist, see Jean Carlu's "Amerca's Answer! Production") at the same time they use the clean lines and dynamic type of modern page design (see the design history entry here:http://community.livejournal.com/design_history/12898.html?nc=8 ).
Paepcke also backed Bauhaus designers Herbert Bayer and Laszlo Moholy-Nagy when they fled Europe and went to Chicago. So this might look strange, but it is QUITE important. Thanks for posting!
My Herbert Bayer CCA World Geo-Graphic Atlas hasn't left my bedside table since I acquired my copy some years back. I marvel at the astounding design on a regular basis.
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timeasmymeasure
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Date: 2008-03-02 08:16 am (UTC)Paepcke also backed Bauhaus designers Herbert Bayer and Laszlo Moholy-Nagy when they fled Europe and went to Chicago. So this might look strange, but it is QUITE important. Thanks for posting!
Hmm... I think I'll re-post in design history.
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Date: 2008-03-02 02:02 pm (UTC)no subject
Date: 2008-03-02 12:10 pm (UTC)