Brilliant marketing from RCA in 1956

[albear.livejournal.com]

Get this new big screen (21") color TV and it's like getting 2 TV's in one because it receives color and black and white broadcasts.

Comments

[nokomarie.livejournal.com]

Wait...You had to have a special set for black and white? Maybe that "Color-Quick" tuning was straight to NBC and its color broadcasts.

[midnightmadness.livejournal.com]

No, it's just referring to the fact that most TV sets back at that time were black and white, but people were wary to buy color TVs because they thought they couldn't watch the programming that was still in black and white (not realizing the way they added color to TV broadcasts was just an extra layer of info to the black and white signal).

[gridlockjoe.livejournal.com]

If the CBS color standard had been kept, people would have had to buy new sets as it wasn't compatible with black-and-white TV.

"The FCC had briefly approved a different color television standard, starting in October 1950, which was developed by CBS. However, this standard was incompatible with black-and-white broadcasts. It used a rotating color wheel, reduced the number of scan lines from 525 to 405, and increased the field rate from 60 to 144 (but had an effective frame rate of only 24 frames a second)." -- Wikipedia

[misstia]

seeing living color is better than seeing dead color!

SOLD!

[tanwen.livejournal.com]

Looks like they carved it out of a box, a cardboard box. Fake wood veneer, FTW!

[bricology.livejournal.com]

You have to love that, for the "All the colors of life" picture on the sidebar, they hold up a Perry Como record jacket to compare to the picture on the TV. So...a photo of Perry Como is more "alive" than his picture on TV? And why didn't they just hire Perry Como to pose for the ad?

[lisaannm.livejournal.com]

Wow that's pretty expensive for 1950s prices!

[albear.livejournal.com]

Indeed!

According to this website -----> http://www.westegg.com/inflation/

What cost $495.00 in 1956 would cost $3793.34 in 2007.
Also, if you were to buy exactly the same products in 2007 and 1956,
they would cost you $495.00 and $66.40 respectively

[7ofclubs.livejournal.com]

When I see that NBC Peacock, I can just HEAR the music that went with it--deja vu (or I guess "deja entendu"!)