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[personal profile] misstia posting in [community profile] vintageads
Kolynos toothpaste...they make a big to-do that it is the only toothpaste approved by the ADA for advertising....but where's it now?

From Woman's Day August 1960...



(deleted comment)

Date: 2008-02-25 04:20 am (UTC)
From: [identity profile] elizabeth-rv.livejournal.com
Hmm, that kid appears to have about 1/4 tsp. of grape jelly resting in a little ball on his lower lip, what's that about.

Date: 2008-02-25 07:09 am (UTC)
From: [identity profile] my-arienette.livejournal.com
I noticed that too! Weird...

Date: 2008-02-25 07:09 am (UTC)
From: [identity profile] my-arienette.livejournal.com
Use this and Mommy won't hit you anymore.

Date: 2008-02-26 03:52 am (UTC)
From: [identity profile] amelia-eve.livejournal.com
I have a tube of Kolynos toothpaste in my bathroom right now. I bought it in Buenos Aires last fall, distributed by Colgate-Palmolive. It promises the dual freshening action of toothpaste + mouthwash! What I find strangest about it is that the tube is yellow and green. I have never seen a toothpast package using either of those colors in the US. The toothpaste itself is a deep bluish-green gel with pasty white stripes.

Date: 2008-02-26 02:28 pm (UTC)
From: [identity profile] amelia-eve.livejournal.com
It was not 2 for .69, but the lettering on the tube was exactly the same.

Color preferences are really different in different parts of the world, and I understand that South Americans respond better to warmer, brighter colors than Americans do. For me, yellow and green would be good on a food package, maybe cereal, giving a feel of nature and the countryside and wholesomeness. But they don't in any way convey clean and fresh to me.

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