Marketing Worked Overtime For This....

[misstia]

How many hours/weeks/months did it take them to name this???

Ad from May 1973 Women's Day

Comments

[sunflower-pixie.livejournal.com]

i'm actually more concerned with how they spell caffeine. odd. :/

[amiga500.livejournal.com]

This is NOT the first ad I've seen with that spelling. When did we change the spelling? And why did no one tell me?

Is this even a real ad? Was there a punchline someone forgot? It's about as depressing as something not about dead puppies could be.

[misstia]

it's a real ad, it's in a Woman's Day magazine from May 1973...it doesn't SEEM real, that's why i scanned it in to post....i just don't know how/why they thought this ad would be effective marketing wise....

[amiga500.livejournal.com]

Seriously, this has got to be a joke that got passed around the office, and inadvertently submitted to the magazine. Just not a good choice.

[7ofclubs.livejournal.com]

That actually was probably the first time "decaf" was used as a word of its own; before that, there had only been "Sanka", the first decaffeinated coffee, so it probably WAS a novelty then. Looks funny now, though!

[pagerbear.livejournal.com]

There's a linguistic term for when a single word like a brand name comes to represent an entire genre of product or materials. Like Kleenex, Jell-O, or in some parts of the country Wise or Entenmann's. I can't think of it.

Edit: synecdoche (http://en.wikipedia.org/wiki/Synecdoche) is the word.

If indeed the word decaf had not made it into common parlance when this product was launched, then the brand name came to represent all like products. (I rather doubt that's exactly what happened here, though.)

[misstia]

wow! educational! never knew that...thanks!!

can't find 'Decaf' brand anymore....but Sanka is still around...

[nosyparker.livejournal.com]

Genericization?

[glass-houses.livejournal.com]

Decaffeinated Decaf. Who woulda thought?

[anne-jumps.livejournal.com]

"Look, it's all we got, okay? Live with it or get outta here."

[tvini.livejournal.com]

Yeah. I kind of admire their honesty. I might have bought a jar just to see how crappy it really tasted.

[kartusch.livejournal.com]

it amuses me that there was a time when you could advertise your product by saying "really its not that bad" and that worked.

[garden_hoe21]

Be a sport!

[nokomarie.livejournal.com]

A poor ad. If it's the only decaf coffee left one the shelves, well, what does that mean?

[atomic-seamonki.livejournal.com]

Ok setting the weird anti-commercial commercial this is, looking at the quality of the photo, the colors, etc, gave me such a rush of nostalgia just now. It almost makes me sad. :(

don't mind me, I'm a weirdo...its just that before when I was a kid, the world was sooo different...and in the future kids now will be saying the same thing

[my-arienette.livejournal.com]

I 100% know what you mean! Things just seem,..more innocent in those times. I miss the simplicity of it all. Now everything is shiny and perfect and 'flawless'. I want a damn time machine.

[misstia]

me too!! i totally agree!

[atomic-seamonki.livejournal.com]

me too! yes that must be what it is...that innocence when we were all so excited about stuff. today everyone is so jaded and bored with everything...

and to make it all worse, the stuff we loved as kids now taste DIFFERENT. fat and sugar substitutes....BRING BACK THE LARD AND SUGAR AND PALM OIL, YA BASTARDS!!! lol

For example: Trix. Cocoa Puffs. Snickers bars. all different.

One thing that is quite better though is orange juice. That stuff would burn through my esophagus as a kid. Now its much kinder, even the stuff that's concentrated.

sigh

[7ofclubs.livejournal.com]

Things just seem,..more innocent in those times. I miss the simplicity of it all. Now everything is shiny and perfect and 'flawless'. I want a damn time machine.

The Goodbye Girl (1977) was on TV the other night, and I watched it mainly for the decor. The best part of a '70s movie is always the groceries--"old Coke" (when there was only one kind) with the peel-off pop-tops won the prize for this one!

[my-arienette.livejournal.com]

This ad has lower self-esteem than Lindsay Lohan..

[garden_hoe21]

ZING!

[bigkidsid.livejournal.com]

it looks like he's stabbed his thumb with that pen!