«I prefer to drive at night!»

[danthered.livejournal.com]

Cibié headlamps & fog lamps, 1950s. Click for legibly (much) larger version in a new window:

Comments

[elizabeth-rv.livejournal.com]

I love that top illustration & tag line. Worthy of being cropped, printed, framed & hung on the wall, really. Tres bon!

[randomneses.livejournal.com]

*Laugh* The translation makes it sound so overly dramatic XD

[danthered.livejournal.com]

SEE! these amazing Cibié headlamps' super-powerful searchlight beams!

HEAR! the Frenchy-sounding music emitted from the tinny dash speaker of your Citroën 2CV!

SMELL! the exotic mix of exhaust, cigarette smoke, and burning croques-monsieurs!

Over-the-top hype was a popular device in 1950s ads all over the first world, as it seems.

[oceanblues.livejournal.com]

Ew. Burned ham & cheese.

[mhkrabat.livejournal.com]

Yeah, eh! I want a small shop, filled with lovely Froggy eclairage, some glass front display cases. You know: a place where I can where my beret all day...and this for a display poster on the wall. The delivery truck is Yellow...

[danthered.livejournal.com]

Me, I want a big shop filled with lovely froggy éclairage, a wine-and-cheese-and-Orangina fridge, and separate (but equal) parking for Citroëns, Peugeots, and Renaults. We can sit at little round tables all day, wearing berets, chainsmoking Gauloises blondes and making snotty jokes about English cooking.

And the delivery truck might or might not be yellow, but its headlamps will definitely be yellow. Speaking of which, France required all front-facing vehicle lamps to emit only yellow light from 1936 to 1993. Why are white ones shown in this French-language 1950s ad...?

[mhkrabat.livejournal.com]

Must. Resist. My. Attempts. at. Pigeon. French.

On my screen the lamp shows a faint suggestion of ze, er the Yellow.

If you open the large shop, I'll close the small shop and join you. Perhaps we'll have valet parking for the Bugatti, Delahaye and Delage owners.

But, mon Dieu! We might have to work 30 hours a week!!!