[identity profile] write-light.livejournal.com posting in [community profile] vintageads
by which they mean, the more women taking over a job which frees a man to go to war, of course. 

What a dark wartime ad, though.

Hoffman-La Roche, Inc., 1944

Great post!

Date: 2016-06-21 08:14 pm (UTC)
pronker: tala the sorceress from phantom stranger comics (Default)
From: [personal profile] pronker
It's really grim, all right. I don't think we can get into the mindset of '41, '42,or even the first part of '43 when all seemed very much up in the air. l saw as a kid the yellow towers for air raid sirens built in my small city near the CA coast and when the things blew off for defense drill warnings during the Cold War, we asked what that they were built in the first place for. Grownups said the sirens had been erected in The Real War when "we really didn't know how it would turn out." All us kids haw hawed because, hey, we'd read in our history books that the Axis was defeated and really, didn't everybody at the time know that they would be?

No, they didn't.

Silly, know-it-all kids we were. hoo boy. *eye roll*

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