I always remember 70s-80s US magazines in particular being really into highly-coloured skin. Base was always peach or pink, never any kind of neutral (this is white people I am talking about obvs).
You are onto something. Perhaps it is a nod to the whole time. We were highly aware of color, at least in the 70's and really surrounded ourselves with it. It would only make sense that it would spill over into cosmetics.
We're having a 'cosmetics' ad contest from the 3rd thru the 10th (then I'll tally the finalists) so you'll be seeing a lot more thru next Tuesday! Glad you're enjoying the ads!
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timeasmymeasure
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Date: 2015-03-04 08:11 pm (UTC)no subject
Date: 2015-03-04 09:33 pm (UTC)no subject
Date: 2015-03-04 10:51 pm (UTC)no subject
Date: 2015-03-05 11:54 am (UTC)Very good observation!
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Date: 2015-03-04 11:16 pm (UTC)no subject
Date: 2015-03-04 11:21 pm (UTC)no subject
Date: 2015-03-05 02:59 am (UTC)no subject
Date: 2015-03-05 03:38 pm (UTC)I like the ad copy about apple country colors. That's very appealing to me. Makes me think of autumn. :)