1978 Arthur Treacher's Fish and Chips

[barengeist.livejournal.com]

This ran in Manitowoc, WI

Comments

[luke-russell.livejournal.com]

"We are something else.™" ?! What, pray tell? That is a dreadful tagline.

[baron-waste.livejournal.com]

Criminals, is what.  Or outlaws, anyway.

-This is what always bothered me about that company:  Occupation names in English end in 'er.'  Fisher, archer (and fletcher), miller, baker, fuller, weaver, chandler - you are what you do.

So what does a “treacher” do?  Just what it sounds like:  Treachery.  Like “Lackland” (or “Lackwork”), or Scofflaw, some names you don't want hung on you!

Good one!

[franklanguage.livejournal.com]

I grew up with Arthur Treacher's, so I never really thought about it.

Re: Good one!

[baron-waste.livejournal.com]

Do you hear it pronounced Treecher (i e teacher), or Tretcher (i e stretcher)? It doesn't matter in terms of origin, but 'tretcher' would be something of a giveaway.

[Languages change: The poetry of the time make it clear that in 18th century English “good” rhymed with “blood” and vice versa.]

Re: Good one!

[murakozi.livejournal.com]

I've always heard it pronounced 'Treecher.' That's how the actor's name was pronounced.

[ejia-arath03.livejournal.com]

Sadly I am without fish and chips for the moment. Ah well, I suppose a tuna sandwich and potato wedges will have to do.

[booksandcheeses.livejournal.com]

My dad likes to tell about the time when he was 13, and he and his mother were in a car in NYC. Grandma suddenly spied Arthur Treacher walking by, slammed on the brakes, rolled down the window, and screamed "HELLOOOOOOOOOO, MISTER TREACHER!"

Arthur Treacher was unfazed and just nodded, but my father thought he'd die of 13-year-old embarrassment.