1957 Chrysler, by the pool?

[barengeist.livejournal.com]

This is one of those almost tragic Sun City parking jobs, I think.

Comments

[fallconsmate.livejournal.com]

of course they put it by the pool. thing's a LAND YACHT!!

[barengeist.livejournal.com]

It looks like it was a thing at the time. I found several other car manufacturer ads with their cars placed right next to a pool.

[fallconsmate.livejournal.com]

it makes sense from an advertising standpoint, though.

in that era, a pool at home was an outrageous luxury...so parking the car there implies that THIS car, too, is a real luxury. it's not something that a person would think of consciously, but subconsciously it would register.

[luke-russell.livejournal.com]

Yeah, maybe, but a pool at the front door? And there's hardly enough room to get out the driver's seat without taking a plunge.

[barengeist.livejournal.com]

People would do the oddest things to give the appearance they were more well off than they really were. Some would ride around with their windows rolled up tightly despite the heat to give the impression their car had air conditioning, another outrageously expensive feature at the time.

I suppose that hasn't changed much over the years though. One popular ruse these days is to put different number badges on BMWs and Mercedes. That gives the appearance of a larger engine, therefore much more expensive vehicle in the same body class.

[rejectomorph]

Makes me think of a beached whale.

[barengeist.livejournal.com]

That immediately brought a B-52's song to mind: "I got me a Chrysler it's as big as a whale and it's about to set sail!" :D

[kittymink.livejournal.com]

The trunk looks as long as the passenger compartment. Perfect for smuggling your friends into the drive -in.

Late 50s Chrysler was cool though.