Don't know the time frame of the ad you saw, but homely originally meant like "homebody" or a woman skilled in making a comfy home. At one time it was a complement. Over time, it became a fall back compliment of a woman if you couldn't compliment her beauty, and ended up meaning an ugly woman.
no subject
Date: 2013-06-29 02:18 pm (UTC)no subject
Date: 2013-06-29 02:26 pm (UTC)no subject
Date: 2013-06-29 04:20 pm (UTC)no subject
Date: 2013-06-30 02:31 am (UTC)no subject
Date: 2013-06-29 09:53 pm (UTC)