Lustre-Creme Shampoo will net you a husband, 1940s

[jocelmeow.livejournal.com]

This is the first full-color campaign that Lustre-Creme ran in LIFE. They also ran a large series featuring movie stars in the 1950s, which I'll post once I have it assembled. If you want to test out the veracity of these ads, it turns out you can buy Lustre-Creme at The Vermont Country Store.

Comments

[flummoxicated.livejournal.com]

I love that she's washing her hair while wearing a nightie. Very modest.

[jocelmeow.livejournal.com]

I noticed that too. In some of the others that are after the cut, the model is leaning over the sink to wash her hair (or not obviously in a shower), so it occurred to me that that model could just be washing her hair over the sink in a tiled bathroom...but it looks more like she's in the shower, doesn't it?

I have to admit, I didn't know when showers started becoming more popular as a bathing method, so I consulted Wikipedia, and they say ...the shower remained less popular than the bath in industrialised countries until the second half of the 20th century (http://en.wikipedia.org/wiki/Shower#History). But it still seems weird to me to wash one's hair over the sink and not just take care of it when you're in the bath.

[flummoxicated.livejournal.com]

Yes, sink washing would splash water all over and be a real pain to get your hair rinsed well. I wonder if most people washed their hair in the bath, but they are depicting sink washing so as not to offend our delicate sensibilities.

[cremepuff.livejournal.com]

And you can bet that she and Jim sleep in separate beds, too! Maybe in different rooms!

[fallconsmate.livejournal.com]

when money was tight, i often DID shower in my nightie. why? because it got clean while i showered, then i could stick it on a hanger and it would be dry by the time bedtime came around again.

sounds weird but it worked. :D

[meleth.livejournal.com]

Remember: if men only compliment you on your talent, hard work, and success, you've failed as a woman. Working your way up the corporate ladder is great, but only because that's where all the best husbands are.

[mjspice.livejournal.com]

So basically you'll marry the jerks who made fun of you when you get this product.

[cremepuff.livejournal.com]

The one where she says she'd much rather be complimented on her looks than her ability actually left me speechless for a minute.

[vilakins.livejournal.com]

Is it just me who thinks they look better in the before pictures?