[identity profile] jocelmeow.livejournal.com posting in [community profile] vintageads
Yes, you read that right...the first paragraph says "U.S. Government inspected horse meat is the principal ingredient in Friskies..." Talk about your details that wouldn't fly in an ad today!

LIFE Jan 23, 1956

Date: 2012-12-10 08:52 pm (UTC)
From: [identity profile] ejia-arath03.livejournal.com
I may have had Horse before, but I can't really remember.

Date: 2012-12-11 01:01 am (UTC)
From: [identity profile] leaf-collector.livejournal.com
horsemeat is a delicacy in Japan

YES, because even w/ horesmeat, it's just so cute.

Date: 2012-12-11 03:09 am (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
Reminds me of that Mad Men episode where the focus group got pissed when they found out their dogs were eating horse meat. At some point, people started having problems with it. I think horses are lovely, but why they should be spared the slaughterhouse and not a cow or a pig, I have never fully understood. I guess just because people relate to them more.

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