Mr. Coffee-Nerves Strikes Again!

[write-light.livejournal.com]

Postum, mid-1930s and the demon Caffeine








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Comments

[singeaddams.livejournal.com]

HEE! The little battles in the background and the psycho-angry look on Sally's face in the last ad makes it one of my all-time favorites. It's enough to make me give up caffeine!

[kip-w.livejournal.com]

Agreed. Great stuff.

I also love the neo-Caniff art (closely modeled after his work on Dickie Dare, from the look of it) in the first one.

[kip-w.livejournal.com]

?? I see the art file is labeled "Arthur Sickles" — is this a sibling (or pseud) of golden-age comic strip artist Noel Sickles? If so, it explains a lot. Od's blood, the man could draw.

[write-light.livejournal.com]

It's a bit more complicated, but you can read the entire fascinating thing here:
http://matttauber.blogspot.com/2010/08/mr-coffee-nerves.html

Noel Sickles it is. :)

[kip-w.livejournal.com]

A collaboration! Man, sometimes ad art is the wonderful alternative universe where all the great team-ups took place. Thanks for the link, and the great art.

[mary-shelley77.livejournal.com]

Mr. Coffee Nerves is awesome. I don't care what anybody says.

[write-light.livejournal.com]

He's like the villain in every Scooby-Doo. :D

[flummoxicated.livejournal.com]

He's a very sharp dresser! Top hat and tails!

[hazeltea.livejournal.com]

Postum sounds disgusting, I'd be nastier if I had to drink that sludge!

[caerfrli.livejournal.com]

I wonder whether all those "don't give it to kids" caveats are a reaction to some trouble coffee companies had gotten into or preventative or something else

[teamrodent.livejournal.com]

It might have been cheaper per serving than milk or juice. I started drinking coffee at 12 to avoid paying for soda when I volunteered at the VA Hospital.

[urbantravels.livejournal.com]

Probably simply the result of the long-held folk belief that caffeine/coffee would "stunt children's growth."

These ads, on the other hand, are working really hard to introduce the new idea that caffeine was really bad for adults too - losing people their jobs, severing relationships, hindering the war effort, preventing farmers from fertilizing their crops properly! Even B.O. never wreaked so much havoc.

[dystatic.livejournal.com]

cheese it!

[tanwen.livejournal.com]

I loved Postum, I was one of the few who were pissed they decided to stop making it.

[lightning-rose.livejournal.com]

Apparently, it's back.

http://postum.com/