[identity profile] write-light.livejournal.com posting in [community profile] vintageads
Probak Blades, 1932

Their entire ad campaign is VERY butch.

$(KGrHqR,!k4E-P(MwBCmBPld7cG4R!~~60_57



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cn7533_probak2

Date: 2012-09-23 08:18 am (UTC)
From: [identity profile] 1geek-queen.livejournal.com
"Hey, guys. You know what's better than chess? Strip chess!"

Date: 2012-09-25 06:23 am (UTC)
From: [identity profile] teamrodent.livejournal.com
Do they encourage cheating?

Date: 2012-09-25 07:21 am (UTC)
From: [identity profile] 1geek-queen.livejournal.com
Cheating on partners? Nope. Cheating on the game? Hmm. I guess it all depends on the players and their mood. ;)

Date: 2012-09-23 11:11 am (UTC)
From: [identity profile] realpestilence.livejournal.com
Use a Bowie knife, it's manlier. Or a machete!

Date: 2012-09-23 12:16 pm (UTC)
From: [identity profile] mellzie-1963.livejournal.com
That is a fairly early example of the macho, he-man, anti-elitest ad genre. "If you aren't a big Sissy-Milly, Probak blades are for you!
And remember: real men don't listen to Beethoven!"

Date: 2012-09-23 02:18 pm (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
A man's not really a man unless he has a heavy beard and likes to fish. I consider this the male equivalent of women needing to be "dainty" and have girlish figured to be considered feminine.

Not that a manly man has to be straight, though. Definitely some gay subtext in that last one! Lip to lip. Heh heh. "Gentlemen, how about we compare our (ahem) "blades."

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