Austin Reed Menswear - optimism is not enough

[write-light.livejournal.com]

Austin Reed of Regent Street, 1929

"the fit is assured when you choose clothes instead of cloth"



only 7 guineas for a dinner jacket! (wait, how much is that?)

Comments

[murakozi.livejournal.com]

Guineas were replaced by the Pound in the 1800's, but 'guinea' was still sometimes used to refer to 21 shillings up until decimalization. So 7 guineas would be a bit over 7 pounds.

[erik]

Roughly £300 in today's currency. About $450

[cionaudha.livejournal.com]

I have yet a third conversion rate, from Historical Currency Conversions (http://futureboy.us/fsp/dollar.fsp).

7 guineas in 1929 had the same buying power as 463.13 current dollars. Which is indeed "about $450", polyfrog, and a damned fine bargain it is!

So, I don't quite understand what they're selling here. Not a bespoke suit? Ready-to-wear? Or something else?

[murakozi.livejournal.com]

It looks as if the 7 guineas was just for the coat. Since math is hard, I'm coming up with a ball park figure of the pants being about $70 in today's money. $525 isn't a bad price for a decent suit. It won't get you the best, but it'd be nice.