A medley of digestible shortenings.

[booksandcheeses.livejournal.com]

I have gone completely 'round the bend.
Here are six ads for six different shortenings, extolling in the ad copy the digestibility of the product.
Let's start with Crisco, which was digestible in 1933

:




Jewel shortening, digestible in the early 1940s:


Swift'ning (the digestibility came when they took out the "e") in 1954:


Aunt Jenny, of course, can't go for a minute without telling you how digestible Spry is:


Not to be outdone, Grandma will tell you that Dexo is digestible (1945):

I underlined it, because Grandma is more subtle than Aunt Jenny.

And finally, Fluffo. Yes, Fluffo is digestible. I even marked it TWICE in red. It's digestible, OK?



Now I'll go get help for my digestibility obsession.

Comments

[singeaddams.livejournal.com]

You sure ought to cut back on the folksy routine, Aunt Jenny.

But these are great! The only one I recognized was Crisco so, clearly, it won the Digestibility Dogfight.

[pbrim.livejournal.com]

I think this is code for "We're not lard!" These are all vegitable shortenings, which I believe first became comercially available in the late 20's or early 30's. Lard had a bit of a reputation for causing dyspepsia and all the heavy, hard-to-digest overtones of "greasy"

[luke-russell.livejournal.com]

Thank God for digestible fats.

[afranjes.livejournal.com]

"Digestible" is not really selling it, for me...

[pikkewyntjie.livejournal.com]

Aunt Jenny's croquet tip saves neither time nor money! How can it save time if you are waiting for the mixture to chill and how can you save money if you have all that leftover mixture left in the pan? Hmmmmm? Shame on you, Aunt Jenny! I thought I could trust you! Well, there goes my faith in humanity.

[mjspice.livejournal.com]

The Strawberry Shortcake & The Swiftn'ing pie look delicious!

[booksandcheeses.livejournal.com]

If you like, I'll type up the recipes after my headache's gone! I tried to blow up and sharpen them for image links, but they're still unreadable for most people's vision. :)

[mjspice.livejournal.com]

Oh that would be nice! :D

[booksandcheeses.livejournal.com]

I took out all of the floury language explaining what Crisco is and how digestible it is. We get it, and it was italicized and therefore hard to read. :)

Crisco Biscuit shortcake

2 cups flour
4 tsp baking powder
1 1/2 tsp salt
1/2 cup Crisco
1 egg
approx 2/3 cup milk or water

Sift dry ingredients. Cut crisco in finely with fork. Beat egg slightly in measuring cup, add liquid to fill 1/4 cup full. Add enough liquid (I assume it means add the eggy liquid to the dry ingredients?) to make soft dough. Pat into 2 rounds on lightly floured board. Put one round in greased pie plate, brush with melted Crisco, then lay on top rounds. Bake in hot oven (425 F) 20-25 minutes. Separate layers, spread crushed berries between and on top. Add whipped cream.

Caramel shortcake: Take 1/2 cup light brown suger, 3 tablespoons Crisco, 1/4 tablespoon salt. Cream together. Spread between layers of shortcake before baking. Do not separate layers. Heap strawberries on top.



Pie shortcake
2 cups flour
2 tbsp sugar
1/3 stp salt
1/2 cup Crisco
1/3- 1/2 cup water

Sift dry ingredients. Cut in Crisco finely. Add water, a little at a time, using only enough to hold the dry ingredients together. Divide into 3 parts. Roll each part into rounds, of graduated sizes, approximately 9, 8, and 7 inches big. Prick well with fork. Bake on cookie sheet in hot oven (425 F) 10-12 minutes. Cool. Spread 9 inch crust with whipped cream. Fill center with sweetened crushed berries. Put 8 inch crust on top. Repeat cream and strawberry filling. Top with 7 inch crust. Cover with whipped cream. Decorate top and exposed borders with whole berries.

All measurements level.


I'm going to take a break (a sleeping break) before attacking the Swift'ning one; a third of it is in italics. Also: it's only for pie crust, not the whole pie...

[booksandcheeses.livejournal.com]

Oop-- I'm wrong. The Swift'ning pie filling is chocolate, topped with mint-flavored whipped cream (colored pink), bordered with chocolate curl shavings. The recipe gives no measurements for the filling; I guess you're left to figure it out for yourself!

[mjspice.livejournal.com]

WOW! Thanks! :D

[erik]

What's with the Golden Fluffo's careful avoidance of the word "butter"?

[teamrodent.livejournal.com]

And why can't one purchase Dexo in Georgia?

[1geek-queen.livejournal.com]

Oh my, this pie contest is making me crave pie! Sadly, we don't have any dessert-type pies here, right now.