Story

May. 31st, 2012 12:20 pm
[identity profile] wheelerwoolsey.livejournal.com posting in [community profile] vintageads
Only one thing mattered to the three of them:...becoming private eyes.



They were needed to work on the case of....



THE WORM-DESTROYING CHOCOLATE SYRUP!

Date: 2012-05-31 06:03 pm (UTC)
From: [identity profile] talonvaki.livejournal.com
"Has your darling child a fever? First of all, give it Steketee's Worm Destroyer."

"IT"..?

Also, this is awesome: Whoops, busted! (http://archive.nlm.nih.gov/fdanj/bitstream/123456789/55630/4/FDNJ20364.pdf)
Edited Date: 2012-05-31 06:06 pm (UTC)

Date: 2012-05-31 07:20 pm (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
People were such prudes back then that not even children could ever be nude. Babies were born in dark rooms and mothers changed diapers blindfolded. That's why you see pictures of little boys from this time wearing dresses. They had no idea what their children's gender was until the kid reached puberty.

The grammar of the whole copy is really tortured. Note to copywriters: In 1918, there will be a little book called The Elements of Style. Be sure to pick up a copy!

Date: 2012-05-31 11:05 pm (UTC)
From: [identity profile] itskelp.livejournal.com
wut, that's not why boys and girls were dressed similarly at all. . .can't tell if you're joking though

and Elements of Style: wasn't widely available in its current form until 1959, has very little concrete advice, and what it does have is arbitrary, inconsistent, and out of line with actual usage. (http://chronicle.com/article/50-Years-of-Stupid-Grammar/25497)

Date: 2012-06-01 12:22 am (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
Oh, my, yes, I was certainly joking about people not knowing the gender of their own children!

I'm not a big fan of Elements either, but it was the only grammar guide I could think of that might be available around at that time period. I remember Grammar Girl discussing that article.

Date: 2012-05-31 07:39 pm (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
That legal case took some time to load, but I finally got to read it. That's some interesting stuff, but I can't quite figure out the part about treating "Neuralgia and Inflammation of the Womb." I am guessing by "inject" they mean "douche"? Yikes! That is a big no-no when you are preggers!

Date: 2012-05-31 11:17 pm (UTC)
From: [identity profile] cookiefleck.livejournal.com
Very interesting. I was wondering if anyone challenged the company's outrageous claims.

Date: 2012-05-31 11:14 pm (UTC)
From: [identity profile] cookiefleck.livejournal.com
If there is ever a contest for the grossest ad, you can enter this one!

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