Griffin

[noluck-boston.livejournal.com]

Comments

[xcarex.livejournal.com]

I'm pretty sure that nobody looking at the naked lady in the clear raincoat is going to notice how shiny her shoes are.

[polymexina.livejournal.com]

I'm pretty sure it's men's shoe polish? "The man who struts" and all that.

[leaf-collector.livejournal.com]

WHOA, just got finished reading a bunch of rape culture articles, I almost punched the screen, this surprised me so much.


But more on topic, I get the ad is for shoe polish (and raincoat polish, I guess), but I don't understand why she has to be nekkid, they could have gotten the point across wearing a simple cotton dress or something. ;-;
interesting ad, tho.

[jocelmeow.livejournal.com]

We've seen a bunch of these Microsheen ads (https://www.google.com/search?hl=en&safe=off&q=microsheen+site:livejournal.com&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1280&bih=685&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&authuser=0&ei=Dw3AT5OAHuaJ6QGPooXGCg) in this community over time - they all use the same sort of titillation. It doesn't really make sense, but after you see half a dozen of them, they all hang together.

[leaf-collector.livejournal.com]

:) Oh I've definitely seen some of these sort before and they're not truly as horrible as some others I've seen. Just the juxtaposition of the ad and the feminist articles was... jarring. I think it's highly interesting of the time period and really the basest and nonsensical way in which sex has helped sales... I guess anyway.

[cuddyclothes.livejournal.com]

I had to look several times to confirm, yes, she is probably naked. The psychology of this ad baffles me. Yes, I get that it's sexually stimulating, but I can't seem to connect it with shoe polish. Sorry, having an incoherent day.

[write-light.livejournal.com]

You're pursuing the wrong line of thought.
Nekkid =/= shoe polish, yes, we know that.

Try this one:
Nekkid = Guys pay attention, look several times, show it to friends, "pin up", driving home the next equation:

Griffin shoe polish = Pleasure = Buy some of that next time you need shoe polish = Sales go up

[cuddyclothes.livejournal.com]

Thank you!

[ms-hissyfit.livejournal.com]

I think you hit it with the pin up angle. I could totally imagine a collection of these pictures in a locker room (well, or in the special folder). I mean that kind of attention really has to ingraine the product name in your brain. Only problem is that the guy (or girl) gets really excited when going to the drugstore and buying shoe polish. Maybe they even have to chose another brand - for modesty sake.

[nyxalinth.livejournal.com]

Very sexy ad, and very tasteful. Not much of that combo anymore!

[purplesquirrel.livejournal.com]

There are shoes in that ad?!

[ejia-arath03.livejournal.com]

They're not hiding anything.

[moem]

Modest cost... which is the only thing that's modest here.

[1geek-queen.livejournal.com]

O_o The triple X version of Singing in the Rain never took off, unlike her clothes.

[plumtreeblossom.livejournal.com]

Apparently women didn't develop nipples until sometime after the 1950s.

[man-of-snows.livejournal.com]

I guess her clothing got wet and she had to wear a plastic coat over it? :)

[mackinzie.livejournal.com]

One of the shoe colors was OXBLOOD?

Also hadn't heard of Cordovan before. Neat.

Really surprised they were able to get away with her being practically naked under there.

[urbantravels.livejournal.com]

We've had so many of the ridiculously cheesecakey shoe polish ads, and it always makes me wonder: Why shoe polish? When I think blatantly girlie advertising from that era, I think of calendars advertising tools. That sort of makes sense; how else are you going to decorate your garage?

But shoe polish? What's the connection? How did shoe polish ads become a refuge for blatant ASSOCIATE OUR PRODUCT WITH SEX?

I also wonder where these ads actually ran: I don't think they were exactly in the Saturday Evening Post. Police Gazette maybe?