[identity profile] mirage31.livejournal.com posting in [community profile] vintageads

From USSR times.

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Date: 2012-04-13 03:50 pm (UTC)
From: [identity profile] encapsulate.livejournal.com
I thought Mario was Italian.

"...say... this is enough to buy a gorilla."
Edited Date: 2012-04-13 03:51 pm (UTC)

Date: 2012-04-13 06:30 pm (UTC)
From: [identity profile] ice-hesitant.livejournal.com
The amount you worked corresponds to the amount you've earned.

I assume this is from one of USSR's experiments with capitalist incentives.

Date: 2012-04-13 07:25 pm (UTC)
From: [identity profile] tanwen.livejournal.com
Maybe also an argument against getting drunk & brawling? Of course I'm probably reading too much into the red nose & bandage on the other guys face.

Date: 2012-04-13 07:37 pm (UTC)
From: [identity profile] ice-hesitant.livejournal.com
Nope, you're reading exactly the right amount. USSR waged a long, unsuccessful anti-drunkenness campaign. Here's a bunch of posters (http://www.gettao.com/bbs/viewthread.php?tid=28733).

Edit: This poster communicates both messages at the same time because getting drunk is what you would be doing if you weren't working. USSR didn't have a lot in the way of entertainment options. Television was very lacking in content in the 80s, so I'm going to assume that the movie scene wasn't amazing in the 50s. Young people's music like Jazz and later Rock was frowned upon. Books were challenging to get -- my parents got seriously into recycling when an old-newspapers-for-books program was introduced in the 80s. Nature hikes were pretty much the only thing you could do other than getting drunk.
Edited Date: 2012-04-13 07:43 pm (UTC)

Date: 2012-04-13 06:47 pm (UTC)
From: [identity profile] injun-bookworm.livejournal.com
Not 1980s, but 1964. Art by Viktor Govorkov.

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