[identity profile] miss-warina.livejournal.com posting in [community profile] vintageads
I don't exactly think this ad is pretty, but it grew on me somehow... I finally discovered the beauty is on the text. So this is one of those ads that deserves to be translated. The ad is from Vida Moderna Magazine (Modern Life Magazine), dated October 16th, 1924.

It's a clever ad that even though I find the drawing ugly, I like it =)

What is Cafiaspirina?: a drug that quickly alleviate pains, fatigue and tiredness.
I'm sorry if my translation isn't a 100% perfect!! English is not my first language, so forgive me for the mistakes!




"THE MAN IS A PLAYTHING who passes from hand to hand in existence's irregular path. There are gentle hands, and merciless hands. Today, the hand of happiness caresses him, makes him smile, and let him go; the hand of pain holds him soon afterwards, makes him cry, and then abandons him. The hand of triumph makes him ascend, the hand of failure makes him fall. But men, in spite of being insignificant when compared with destiny, learned how to defend themselves against certain assaults, for which they used to feel helpless. Thus today, for instance, physical pain is absolutely something that can be tamed thanks to  CAFIASPIRINA."
The rest of the ad keeps talking about how to use it and what it does.
This is the original text if you're interested:



“O HOMEM É UM JOGUETE que passa e mão em mão pelo acidentado caminho da existência. Há mãos carinhosas, há mãos sem misericórdia. A da alegria hoje acaricia-o, fal-o sorrir e solta-o amanhã; a da dor segura-o logo a seguir, fal-o chorar e do mesmo modo abandona-o. A mão do triunfo eleva-o, a da falência abate-o. Mas o homem, apesar de insignificante em face do destino, aprendeu a defender-se de certos assaltos, contra os quais ainda ontem se sentia impotente. Assim, por exemplo, a dor física é hoje absolutamente dominável graças à CAFIASPIRINA”.


Date: 2012-03-29 12:04 pm (UTC)
From: [identity profile] drhoz.livejournal.com
thanks for posting :)

Date: 2012-03-29 02:57 pm (UTC)
From: [identity profile] meezergal.livejournal.com
I like it-- it's dramatic! :D

Date: 2012-03-29 05:13 pm (UTC)
From: [identity profile] cm1greenbear.livejournal.com
i think it's lovely in it's drama and if you crammed 20 more flailing naked guys in it the ad could be baroque ;) even the text is dramatic! is it weird i'd want it on my wall?

Date: 2012-03-29 05:16 pm (UTC)
From: [identity profile] lightning-rose.livejournal.com

Your English is fine. Don't worry about it. :)

I'm thinking this is aspirin with caffeine, similar to Anacin.

Date: 2012-03-30 12:30 am (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
It's very poetic, especially with that image. It seems to suggest that we have no control of our destinies and a giant hand determines our existence. The hand of fate determines whether we live or die and whether we experience pleasure or pain. Deep stuff.

So take Cafiaspirina and feel better about it!

Date: 2012-03-30 04:06 am (UTC)
From: [identity profile] write-light.livejournal.com
Anacin cures existential angst? Who knew? :D

Date: 2012-03-30 11:29 am (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
It's not just for heart attacks anymore! ;)

Date: 2012-03-31 08:33 pm (UTC)
From: [identity profile] adrunkencadence.livejournal.com
Love this ad! Thanks so much for posting!

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