More Brahma Beer! (1910's)

[miss-warina.livejournal.com]

1918



1910



1910's

Comments

[frambreliza.livejournal.com]

Beautiful!

[bradygirl_12]

These are beautiful!

[whoseline_wlsc]

These are very pretty ads! I especially like the second one.

[pikkewyntjie.livejournal.com]

They remind me of the Coca-Cola ads from about that time, especially the last one. In the first ad, the woman looks like she's had a few!

I wonder if the Star of David had any significance. Did that mean the beer was kosher?

[miss-warina.livejournal.com]

Yes she does look like! hahaha

The beer wasn't and still is not kosher, but the founder of the Brahma brewery was a jewish Swiss named Joseph Villiger. I think the star is only a coincidence because it's not present in many of the Brahma ads, and it's not a symbol of Brahma. But I could be wrong though, that's just my opinion =)

[pikkewyntjie.livejournal.com]

If we check on that girl again in a few minutes, she will be leaning over that railing to throw up! :D

I thought I saw the Star of David on one of the ads in the other set as well (the one with the girl on a barrel trying to balance a glass of beer on her nose), but not on the other ad. Maybe it had to do with the target market? I have no idea what the situation for Jewish people was in Brazil then (or even now for that matter), but if it was anything like the U.S., there was still a lot of segregation and Jewish people had many of their own publications, many in Yiddish.

I know some beers are considered kosher, but probably none for Passover.

Regardless, these are really nice ads and learning some history is always a plus! :)

[miss-warina.livejournal.com]

In my mind she will burst out laughing and lose her balance almost falling of the balcony, and then will start laughing again XD

Yes you're right! I haven't noticed the star in that ad, you have a good eye! =D
And I agree with you a little bit of history is always a big plus so here it is, I hope you don't mind =)

Brazil started to have their Jewish population on the 17th century, when lots of Portuguese Jewish started to be persecuted in Portugal. In Brazil they saw a opportunity to get out of the religious repression in Portugal to freely practice judaism in Brazil, together with lots of new-christians, that practiced their beliefs in secret. So they all came here. Lots of them arrived at the time of the Dutch invasions on the Northeast of the colony. They didn't suffer persecutions since Holland was a very tolerant country. When the Dutch were expelled 24 years later by the Portuguese crown, the majority of Jewish who lived there went to the other Dutch colonies, the favorite colonies being The Antilles and New Amsterdam (now NY).

The 18th Century was the only time that Jewish people actually were persecuted, but the cases are few, and they were mostly persecuted because they were rich and not because they were Jewish per see. At that time in Minas Gerais, the Portuguese found gold in the rivers of the region, and the gold became their most exported good, a gold that Portugal used to pay lots of their debts with England. So at that time lots of people fled to Minas Gerais, including some Jewish. But by the end of the 18th Century, when the gold started to disappear, the persecutions stopped.

In the 19th Century, the period where Brazil started to receive lots of immigrants from Germany, Poland, Italy, Japan, and other places, the Jewish immigration was actually very low, because they preferred to go to the USA. With the end of the monarchy and the beginning of the Republic, the Jewish immigration started rise, and in the 1890's a new constitution was published which allowed religious freedom. After that, lots of Jewish from Poland, Ukraine, and Russia came to live here.

And as you can see, religious persecution in Brazil was non-existent, except in the 18th Century like I said. So Jewish never had that difficulty to adapt as in the USA or other places. Since when Brazil was still a colony lots of important jobs and positions were held by Jewish. They never had a problem here, so I'm not sure if the star in the ad was to target a market. Maybe? Maybe not. I tried to look for more information on it but nothing came up. Other thing I was wondering is that Brahma brewery was founded in 1888, and the "star ad" here is from 1918. Maybe it was a special ad? XD

I'm sorry for the length!! When I start to talk about history I start to ramble so I'm sorry for this long boring post! hahahaha

[pikkewyntjie.livejournal.com]

I love it! Feel free to ramble on! Thank you! :)

[1geek-queen.livejournal.com]

Very lovely. I especially like the first one.