Contest Entry: Chicago Metropolitan Mutual Assurance Company (1965)

[pikkewyntjie.livejournal.com]

I don't get what they're fighting about or the message the company is trying to convey, but the kid standing up might want to be mindful of his groin. 
I wondered if this ad might have been part of series, but I could never find any evidence of that. From what I can tell, the company ran only one ad a year for several years. This one ran in Ebony for a few years beginning in 1960, but usually as a half-page ad. The one from 1959 is unrelated to this one and is too boring to post as it just shows the front of the building, but it does feature a nice family of floating heads. Later ads were more generic "you need insurance because" type without the threat of neighborhood bullies. 

Comments

[luke-russell.livejournal.com]

Indeed, a curious point. It could have its origins in the midwest? My grandmother who was born in 1892 in Kentucky always said "anyway" to cause the topic of conversation to abruptly shift.