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vintageadsIn honor of Breast Cancer Awareness Month (what's left of it), I am posting this advertising supplement from the October 1991 issue of Texas Monthly. Although we are bombarded with breast cancer awareness reminders today everywhere from our doctor's office to the NASCAR track, there was a time when people did not even discuss it. Fortunately, that had changed by this time.
One thing I notice about these ads is there is a lot less pink, pink, pink everywhere and no cheeky references to "tatas" and "second base." Not that I am opposed to more awareness initiatives. I lost my mother to breast cancer in 1997, but I think the movement has taken some strange turns. I recommend Barbara Ehrenreich's take on the subject in her book Bright-Sided.
One thing I notice about these ads is there is a lot less pink, pink, pink everywhere and no cheeky references to "tatas" and "second base." Not that I am opposed to more awareness initiatives. I lost my mother to breast cancer in 1997, but I think the movement has taken some strange turns. I recommend Barbara Ehrenreich's take on the subject in her book Bright-Sided.
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