Coffee is Serious Business, Part 1

[write-light.livejournal.com]

Coffee NEEDS to be STRONG.  So say the entirely real entirely adverting-based League of Honest Coffee Lovers. 

Pan-American Coffee Bureau, LIFE magazine, 1959/1960.





Three more below the cut and DO NOT MISS THE TWO-PAGER.  All images are over 1000 px tall, so click to enlarge them.

Comments

[meezergal.livejournal.com]

I love it! I love coffee, too, for that matter. And I love that ad second from the bottom-- I'd knock the guy from the horse and tell him, "Hey! I'm the one who rides the horses around here!" :D

[tudorlady.livejournal.com]

Amazingly, he actually looks like he knows what he's doing, which is rare when horses show up in ads...

[meezergal.livejournal.com]

Yeah, he does look like he's not totally ignorant, but why should the woman be stuck with the dumb scooter? I want the horse! :D

[fallconsmate.livejournal.com]

pencil skirts and saddles dont go too well. and you cant ride sidesaddle easily on a rearing horse without two hands, so the sword would be right out.

(yes, i'm borderline insane for thinking this out...)

[meezergal.livejournal.com]

Details, details! :D

(I always think of those kinds of things, too. It irritates other people, but I can't help it!)

[splix.livejournal.com]

Fellow Americans, our freedom is threatened on all sides! We must strike down the sinister movement to infiltrate our sacred cups with treacherous, weak, Communist coffee!

[adrunkencadence.livejournal.com]

Great!

[rosehiptea.livejournal.com]

My first though was "It's lovely how inclusive they are; they even welcome robots into their organization." (Yes, I now realize it's not supposed to be a robot.)

[pikkewyntjie.livejournal.com]

I thought it was a robot hand, too, as in: robots and humans of the world unite!

It also look like an alternative for the Tea Party.

[whoseline_wlsc]

My Mom should join the League Of Honest Coffee Lovers. She drinks several cups a day!

[ejia-arath03.livejournal.com]

All I can think of is that Star Trek Voyager episode. "There's COFFEE in that nebula!"

[hannahsarah.livejournal.com]

The blonde on the scooter looks like Grace Kelly!

[nanini.livejournal.com]

You should know there's a kind of coffee called "american", which is basically a full cup of coffee with lots of water. Southern Europeans kind of make fun of how everyone else likes their coffee, especially Americans, with your Starbucks' buckets hehe.

[write-light.livejournal.com]

A shot of espresso and the rest water, I know. It's sad. It's like the Antiespresso. I've heard it explained that Americans like to drink coffee and like to have it around all day, hence a weak pot that lasts vs. a tiny cup of concentrated power. You can't drink a large cup of espresso five or six times a day. XD AHAHAHAAAHAHHAA of course you can. Silly me!

[chicklet-girl.livejournal.com]

So, what do I get when I join the League of Honest Coffee Lovers? Is there a t-shirt? Do I need to get a tattoo of any kind? And exactly what kind of actions will we be taking? I mean, I'm all for picketing and such, but getting arrested would be kind of a hassle.

[write-light.livejournal.com]

You need a crossbow, pitchfork, or some other kind of medieval weaponry. There's an extra Vespa if you want that instead of a horse. Apparently we'll be adding a LOT of coffee to the weaksauce that's being brewed across the country.