Five more Schlitz "Curious" Ads

[write-light.livejournal.com]

Doesn't the copy pretty much describe seduction/temptation?

Comments

[ms-hissyfit.livejournal.com]

What a great collection! I especially love the tender, adoring look of the blond guy in the first ad and the coy look of the guy at the beach. Actually, they are all wonderfully ambiguous.

[amiga500.livejournal.com]

I Am Curious: Beer

I guess I understand now just what a manly activity drinkin' a few with the boys is, and why women aren't really welcome.

[sandoz-iscariot.livejournal.com]

I can just hear the breathless softcore narration in my head.

[ms-hissyfit.livejournal.com]

Well, I just heard their radio spot at one of the Old Time Radio Stations and it is pretty much really that. It begins with the narrator telling us how he watches a guy drinking a beer that really, really satisfies him. And then of course he is curious...

[bradygirl_12]

Ha! Considering how Hollywood managed to slip in gay stuff under the radar back in the day, I'm not surprised that these ads might have been doing the same. Had to get your fun where you could in those oppressive days!

Heh, dead giveaway: the women in these ads never appear in the final panel! :)

[drakegrey.livejournal.com]

You are so right. Just the idea that they are getting so EXCITED about bland American beer is the dead givaway on this. :)

[bradygirl_12]

LOL! You're probably right! :)

[pikkewyntjie.livejournal.com]

The women are off somewhere having their own party.

[bradygirl_12]

Oh, most definitely! :)

[rosehiptea.livejournal.com]

Especially those two in the first ad.

[spuzzlightyear.livejournal.com]

Off taking the Midol.

[herbadness.livejournal.com]

Mr. Curious changes his hair color slightly and appears at different stages in his life, especially in the later cowboy narrative. But, otherwise, he looks a lot like the same guy in each.

[njbearcub1.livejournal.com]

Mr. Curious is a cheap lush, and he horns himself into all of these situations, lying to the party-goers, "Oh! Schlitz beer! I've never tasted that before! I wonder what it tastes like..."

He considers the mansex to be a small price to pay for the free booze.

;-)

[write-light.livejournal.com]

XD I love the alternate biographies people come up with.

[cionaudha.livejournal.com]

I have the first one hanging over my bar cart!

[drakegrey.livejournal.com]

First ad: You could almost come up with a subtext-less story for this one. "Oh hey, I've heard of Schlitz!"... he tries it... "Hey, this is good!" "(Yeah, like I already told you about 10 times, ya moron)".

Second ad: ... no such luck. WHAT is Mr. Curious doing in the first panel; the only time I've ever seen a pose like that is in an opera. And judging from their distant body language and expressions, the other guys in the dining car are either disaffected, emotionless androids or they are TOTALLY faced. (On Schlitz).

Third and fourth ad: The other guy is TOTALLY checking out Mr. Curious's package in panel three. That's all there is too it. I can't come up with any other rational explanation for this. I have my limits!!

It's funny to me, too, how Mr. Curious reacts to his first Schlitz experience. This is how I'd expect someone to be when they try some interesting, really good microbrew but plain old American beer? He must just go totally NUTS when someone gives him a Lays potato chip or something...

[talonvaki.livejournal.com]

Is it even possible to get totally faced on Schlitz?

[drakegrey.livejournal.com]

I'm afraid to try and find out, let's just say that. :)

[rainbow-goddess.livejournal.com]

In #3 he is definitely checking out the waiter's butt.

[rosehiptea.livejournal.com]

I thought the same thing!

[talonvaki.livejournal.com]

In the fourth one, they've just done away with women altogether!

[wyattkelly.livejournal.com]

Schlitz....The beer kissed by hops.
Or as I call it, The beer threatened with hops.

[chicklet-girl.livejournal.com]

*gasp* No! Not HOPS! *faints onto nearby fainting couch*

[wyattkelly.livejournal.com]

I say!
*monocle pop*

[njbearcub1.livejournal.com]

I wish I could find an example, but I listen to a lot of old-time radio when I work overnights by myself, and Schlitz was the sponsor for a show called "The Halls Of Ivy". There would be (at least) two spots for Schlitz during the episode, and the narrator said the same lines that are in the print ads, but after each line, when he pauses, an orchestra starts to play light, string-filled music, with the part after "the beer that made Milwaukee famous" being longer, plink-y, and dance-y, that I will now forever think of as being two guys from the Schlitz print ads gazing longingly into one another's eyes.

[ms-hissyfit.livejournal.com]

I just heard the ad on OTR and that reminded me to check out the comments here again! And now I have the same picture locked into my head.

[1girl.livejournal.com]

Beercurious.

[write-light.livejournal.com]

I see what you did there. ;) And I like it. XD

[leilanea.livejournal.com]

I don't know whether anyone has pointed that out yet, but "Schlitz" ("slit" in German) is a German slang term for vagina... So when I first saw a Schlitz ad in a 1950s themed bar, THAT's why I almost fell off my chair. Gives also a whole new vibe to the "gay" ads.

[ms-hissyfit.livejournal.com]

And I thought was I only one who had made that connection, but I was too much of a prude to point it out...

[thebazu.livejournal.com]

I was curious... I tasted it...