Contest entry

[cactuswren.livejournal.com]

De Beers:



Life magazine, December 25th, 1950.  Art by Jean Hugo.

(Madame Moderator:  This is a repost.  If it's not valid for the contest I'll happily remove it from the list.)

Comments

yes

[pikkewyntjie.livejournal.com]

Pretty! These ads help me not think of all the suffering caused by diamond mining. Well, not really. Still very nice ads, though.

Re: yes

[mschilepepper.livejournal.com]

Yeah, as much as I detest the de Beers cartel, the havoc they've caused, and all they stand for, I admire the shit out of their marketing geniuses. Because BOY have they done a great job!

yes

[whoseline_wlsc]

I really like this one; it's nice!

[urbantravels.livejournal.com]

This is actually a more humane message for the prospective purchasers than the later "you should spend two months' salary" thing they came up with. The message here is "you can have a fine diamond even at modest cost."

Do they still use the "two months' salary" "guideline" in their advertising? I always thought that was pretty offensive. "You should spend 16% of your annual income on a little rock or else you are a WORTHLESS BUM WHO DOESN'T LOVE HIS INTENDED ENOUGH AND EVERYONE WILL KNOW IT."

[cactuswren.livejournal.com]

It gets worse: lately I've heard it given as three months.

[donnalee-kiss.livejournal.com]

I'm rather amazed that the prices on diamonds has actually come down from these prices online.